Senior Analyst, Digital Sales Experience

About Us
 

Mercedes-Benz is USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States.  In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication.  We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Job Overview

The MBUSA Digital Experience Vision is to create a seamless end-to-end experience that is focused on the customer and fearlessly defines the future of digital. Digital Experience delivers on this through its rallying cry of: Innovate. Disrupt. Lead.  

Purpose of the job

This role supports Digital Sales strategic initiatives—such as the online credit application support—while ensuring compliance in close partnership with various Mercedes-Benz entities. It also contributes to key projects across the CRM, Personalization, and Loyalty teams, as well as the broader Digital Experience organization, helping to ensure the seamless integration of MBFS objectives and touchpoints throughout the customer journey—from Path to Purchase through Path to Passion.

The role will support testing and development for eCommerce projects, providing ongoing support for eCommerce features such as payment estimators and credit applications. Engagement in all Scaled Agile Framework (SAFe) activities for MBUSA, MBVans, and MBFS, ensuring alignment with agile methodologies is required. The Digital Sales Experience Analyst is a member of a technology development program that is tied to one or more teams (both MBFS and MBUSA) that work based on agile principles to create digital technologies (i.e. products) serving our internal and external customers. The Digital Sales Experience Analyst collaborates with a wide range of people such as a solution owner, business owners, customers and stakeholders to identify and define customer needs, understand the product’s object in context of the broader solution and developing, maintain, and improve the product vision, roadmap, and features.

The Digital Sales Experience Analyst will also help advance initiatives for the CRM, Personalization, and Loyalty teams by owning and managing projects on an as-needed basis, and liaise with other Digital Experience teams to ensure MBFS objectives are represented and met.

Responsibilities

·        OEM Engagement & Alignment: Build and maintain relationships within the Digital Experience team and across MBUSA, especially key stakeholders, and 3rd party technology providers. Partner with the eCommerce and all downstream MBUSA, MB Vans and MBFS teams on establishing and executing the strategic vision for Mercedes-Benz digital retailing capabilities.

·        Exploring Markets and Users: Gather OEM and dealership digital retailing requirements and assess MBFS product capabilities to make recommendations by scenarios. Research, observe, and document how users utilize digital retailing technologies in their environments to drive an effective product design and implementation.

·        Defining Product Strategy, Vision, and Roadmaps: Collaborate with the OEM, key MBFS stakeholders, and 3rd party technology providers to deliver digital retailing technology products and services. Support the coordination of all MBFS digital retailing activities from the initial concept to the production deployment.

·        Independently manage initiatives within the CRM, Personalization, and Loyalty teams to include data management and analysis, and development of executive-level communications and presentations.

·        Support broader Digital Experience initiatives, ensuring MBFS requirements and objectives are integrated with MBUSA workstreams and projects.

Decision Making

• Delivering Value: Digital Sales Experience Analyst provides support in the operational value stream to ensure the full value of every release is realized.  This includes helping Marketing, sales and operations, to prepare for product launches.

• Understanding and supporting requirement gathering for the backlog through PI Planning Sessions with MBUSA and MBFS.

• Supporting product strategy and vision: When appropriate, the Analyst works with Solution Management during Pre- and Post-PI Planning t