Senior Experiential Manager Marketing

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

We are seeking a Sr. Experiential Marketing Manager to contribute to our next level of growth and expansion.

Job Description

transforming how we become the marketing partner of choice with our clients which include financial institutions, fintech’s, merchants, and processors. The team continues to experience exceptional growth and to support this growth, has established the Marketing Services Delivery team to lead the implementation and execution of Marketing Services engagements on behalf of Clients.

The Senior Manager of Marketing Services Delivery will have a marketing operations strategy mindset, leading the implementation, management and ongoing evolution of processes and controls to support the seamless delivery of Client engagements. This individual will also lead the implementation and execution of Marketing Services engagements on behalf of Clients.

This role reports to the Director of marketing Services and will lead the efforts of one Marketing Analyst.

Qualifications

Basic Qualifications

• 10+ years of work experience with a Bachelor’s Degree or at least 8 years of workexperience with an Advanced Degree (e.g., Masters/MBA/JD)
• 7+ years of experience in financial services or payments marketing includingissuers, fintechs, processors or merchants
• Successful operating in fast-paced, highly matrixed organizations
  
  Preferred Qualifications
• Authority in multiple marketing disciplines – e.g., brand, direct response, research,content, social, influencer, sponsorship, events, product
• Deep expertise in the areas of managing and executing sponsorship activations,events, and experiential marketing
• Understanding of market dynamics in the areas of consumer, small business,commercial, prepaid, debit, credit payment
• Accomplished at building trusted relationships with cross-functional team members, key stakeholders, business leaders and Clients
• Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
• Demonstrated ability to collaborate and influence in highly matrixed organizations to drive decision making and move initiatives forward
• Work with limited direction, usually within a complex and ambiguous environment to drive fact-based marketing recommendations, solutions and decisions
• Leadership experience managing agency partners or providing marketing consulting services to lead creation of comprehensive, full funnel, multi-channel marketing programs
• Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences
• Expert on all Microsoft products including Excel, Word, Outlook, PowerPoint, and Tableau
  
  Essential Functions
• Build and nurture individual and team expertise across Marketing Services pillars – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement
• Serve as the subject matter expert in sponsorships, events, and experiential marketing for the Fintech Marketing Services team
• Identify and develop scalable delivery frameworks to improve speed to market, ensure work is delivered efficiently and executed flawlessly
• Provide marketing thought leadership and expert project management skills to develop and implement marketing programs on behalf of Clients – e.g., research& insights, marketing strategy, campaign development, campaign delivery & optimization and campaign measurement
• Establish a collaborative feedback loop with Marketing Services Business Development and other key delivery stakeholders, champion continuous improvement of Sales x Delivery operating model
• Prioritize and monitor the work of one (1) Marketing Analyst responsible for implementing marketing programs, ensuring they meet Client needs and execute within budget and on time
• Assist in developing processes to enhance working model with internal agency team to improve speed to market while ensuring creative output reflects the clients’ payments marketing expertise a