Senior Manager, Pro Channel Growth

Fluidra’s looking for a Senior Manager, Pro Channel Growth to join our team in Carlsbad, CA.

WHAT YOU WILL CONTRIBUTE 

Fluidra is seeking a Senior Manager, Pro Channel Growth, to own how we double the size of our Pro Channel business. This role is the commercial architect for our dealer and distribution-led growth strategy. building the multi-year roadmap, owning the program, promotion, and digital levers that drive Pro dealer acquisition, conversion, and share-of-wallet, and serving as the cross-functional connective tissue across Sales, Marketing, Product, Finance, and Digital.

This is a strategic, hands-on seat for a builder-operator who can see the big picture, develop the plan, sell it internally, and personally drive it to execution. It is not a funnel analytics role, a consumer marketing role, or an execution-only program management role. Additionally, you will: 

Own:

• Own the multi-year Pro Channel growth roadmap to double the business.
• Partner with Sales, Marketing, and Distribution leaders to shape the plan.
• Present and defend the roadmap to senior leadership.
• Build dealer programs, promotions, SPIFs, and rebates that drive new dealer acquisition and first purchase.
• Optimize incentives to grow share of wallet across Builder and Aftermarket segments.
• Measure, refine, and sunset programs based on ROI and revenue lift.
• Lead joint business planning with top distributors.
• Run pilots, launches, promotions, and expansion efforts through distribution.
• Ensure distribution led demand converts efficiently into dealer sell through.
• Own the commercial sales growth side of dealer portals, and the Pro app.
• Partner with Digital and IT to prioritize the features that move Pro Channel revenue.
• Translate complex commercial analysis into crisp, decision ready PowerPoint narratives for the NAM leadership team and global Fluidra audiences.
• Build and maintain a multi-year cross functional roadmap that sequences programs, promotions, digital, and distribution initiatives into a single plan.
• Run the governance rhythm and scorecards that keep Pro Channel initiatives on track.
• Partner with Finance and Revenue Intelligence to pressure test every program and investment.
• Evaluate cost to revenue, margin impact, and payback to guide investment decisions.

Do:

• Develop and maintain the Pro Channel growth roadmap with clear milestones, owners, and measurable revenue targets.
• Design and execute promotional and incentive strategies to acquire new dealers.
• Accelerate first-year revenue from newly acquired dealers through targeted onboarding offers.
• Lead joint business planning with top distributors, including pilots, launches, promotions, and expansion efforts.
• Partner with Digital and IT to prioritize the dealer-facing digital features and workflows that drive conversion and repeat purchase.
• Establish governance cadence and executive performance reviews for Pro Channel health, program effectiveness, and ROI.
• Produce executive-ready insights and presentations that communicate market opportunity, program performance, revenue impact, and recommended actions.
• Partner with Sales Enablement and Inside Sales to improve post-conversion onboarding and early revenue ramp.
• Evaluate and optimize GTM investment performance in partnership with Finance and Revenue Intelligence, assessing ROI, cost-to-revenue, margin impact, and trade-offs across channels.
• Maintain a strong point of view on Total Addressable Market versus known customers, identifying whitespace, penetration gaps, and coverage opportunities.

WHAT WE SEEK

• 8+ years in commercial strategy, revenue growth, channel management, trade marketing, or GTM strategy.
• Ideally in a B2B, distribution-led, or dealer/pro channel business.
• Relevant industries: pool, HVAC, plumbing, electrical, building products, industrial distribution, auto aftermarket, or adjacent.
• Demonstrated ownership of a multi-year grow