Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

 

A day in the life:

The Sr. Retail Marketing Strategist, Search is responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Amazon search advertising as well as search advertising strategy across emerging retail media networks (including but not limited to: Walmart, Instacart, Target). The Sr. Retail Marketing Strategist, Search is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Retail Search knowledge, they have an understanding of cross-channel strategy and how their service impacts the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate this impact effectively with Executives. They are responsible for owning reporting, optimizations, and client communication of  all aspects of campaign creation and management, sometimes with the support of a Specialist. The Sr. Retail Marketing Strategist, Search will have the opportunity to coach & manage Amazon/Retail PPC Strategists on a quickly growing team

Responsibilities:

• Enterprise-level account campaign management, including campaign creation, daily optimizations & pivots, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department strategies & training materials
• Opportunity to manage a team of Retail Marketing specialists & strategists; responsible for coaching & development of Amazon & Retail PPC strategy, data analysis, client communication / reporting; as well as general personal & professional development of direct reports, maintaining high sentiment in 15Five
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

 

Role Requirements:

• 3-4 years of digital marketing experience. 2+ years in agency setting
• Minimum 3 years of hands-on experience with Amazon / Retail search advertising
• Significant campaign management experience in 2 or more of the following platforms:
• Amazon Ad Console
• Walmart Connect
• Instacart Ads
• Criteo Retail
• CitrusAd
• Expert knowledge of funnel marketing and online retail’s place in the marketing funnel
• Strong ability to formulat