Vice President, Creative Director

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The Creative Director/Copywriter role is newly created to join the critical work of the team on national public health education and non-profit initiatives. This role leads and supports the creative development process through strategically driven content, including building upon current campaign successes as well as developing new creative content. This is both a thinking and doing role, requiring creative thought leadership, and creative writing to support creative  advertising development and execution as essential parts of the day-to-day responsibilities. This pivotal role requires a highly talented creative thinker and writer with a proven track record of working collaboratively to produce effective creative work.

Reports to Executive Vice President

Key Responsibilities:

• Creative Campaign Development and Management: Work with the Creative Director, Art Director to lead the development and execution of multi-channel creative campaigns that resonate with identified target audiences with strong copywriting skills. Ensure the timely delivery of high-quality creative assets. Understanding of key audiences for effective communication is critical. Accurate and plain language writing skills are essential.
• Cross-Functional Collaboration: Collaborate closely with Agency Leadership, Account Leadership and Clients in the creative process with transparency and visibility throughout the development process. Foster a collaborative and innovative work culture that encourages creativity and integration of key perspectives into the work and across the team.
• Performance Measurement: Partner with the Agency Leadership and Client Evaluation team to follow identified research levers and key performance indicators (KPIs) to evaluate the effectiveness of creative campaigns. Digest and integrate data and insights to make data-driven decisions and continuously improve creative deliverables.
• Innovation and Trends: Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate the creative approach.
• Advocate the value of creative efforts and share new ideas, knowledge and insights with clients, partners and internal teams in ways that advance the creative efforts.
• A "maker" mentality, with curiosity and desire to explore new frontiers of creative communications and emerging channels
   

Qualifications

•  Bachelor's degree in Marketing, Design, or other Creative-Related Field.
•  Minimum of 10 years’ relevant experience.
•  Proven track record as a Creative Director, Copywriter or a similar creative/writing development role.
•  Experience in a regulated industry such as public health, financial services, pharma, non-profit or other commercial or government arenas.
•  A strong portfolio showcasing successful creative campaigns across various mediums and channels.
• Experience in creating integrated writing and content across multiple marketing channels: TV, digital, social media, mobile, out of home, print, and partnership locations.
•  Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
•  Strong knowledge of industry trends, emerging technologies, and best practices in creative marketing.
   

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or m