Associate Director, Influencer

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Influencer.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

The Tombras Influencer team has worked with some of your favorite brands on the internet. This position reports to the VP of Influencer and will be responsible for managing day-to-day influencer efforts for clients, working closely with team leadership, other agency departments, and external partners to create and foster world-class influencer campaigns for clients. 

The ideal candidate combines communication, strategy, and industry experience to contribute to our efforts across all clients and help grow and evolve our influencer marketing practice at Tombras.

What you'll be doing:

Client and Internal Education

• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Lead influencer/content creator POVs for internal and client needs 
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories 
• Build ongoing education opportunities for partners that help advance the influencer offering in and outside the walls of Tombras

Relationship Building 

• Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Build rapport with key stakeholders and understand how they work and how best we can work collaboratively
• Conduct outreach and build relationships with known agencies, managers, etc. 
• Mentor team members to help roadmap their professional development and combat obstacles to help them reach goals

Campaign and Partner Management 

• Be accountable for the overall success of your influencer programs
• Build and execute creator strategies specific to campaigns for a wide range of clients, refine current success metrics, and introduce new success metrics
• Compile research and trend forecasting that lead to insightful creative approaches, laddering back to business objectives and program goals
• Research and recommend creators to bring to life content creator campaigns/activations, including influencer vetting to confirm brand alignment
• Lead outreach initiatives and oversee contracting 
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts 
• Oversee campaign management and execution from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
• Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more 

Leadership

• Mentor and inspire a team to create best-in-class influencer programs
• Help identify, create, and implement new processes that evolve the influencer practice
• Establish ways of working with the New Business and Accounts teams to put influencer front and center to help acquire new clients and grow current clients
• Be the influencer expert in every room to create ongoing value and guidance for internal teams and clients alike

What you bring: