Marketing Strategic Initiatives Lead

ABOUT THIS POSITION

Aceable is seeking a Marketing Strategic Initiatives Lead to serve as a critical continuity layer for the marketing org. Think high-priority initiatives that cross functions, don't sit neatly within a single team, and require clear thinking and decisive execution. Our ideal candidate will operate independently, bring structure to ambiguity, confidently use AI/emerging technology, and move complex work forward without waiting for direction. 

If you're the person leadership relies on when something important has no clear owner, you'll thrive here. This role operates as a senior individual contributor and force multiplier for the VP of Marketing, advancing critical initiatives and increasing execution velocity across the organization.

WHAT YOU’LL DO

• Serve as a senior strategic partner to the VP, Marketing, advancing high-priority initiatives and increasing execution velocity across the organization
• Apply AI tools and workflow automation to increase leverage, reduce manual work, and accelerate execution across the org
• Own high-impact marketing initiatives end-to-end — scoping ambiguous problems, defining success metrics, and driving execution through measurable business outcomes
• Identify root causes behind performance gaps across funnel, verticals, and channels, and design solutions that accelerate revenue growth
• Act as connective tissue across Marketing, Product, Sales, and Engineering to ensure initiatives are integrated, aligned, and moving with urgency
• Remove cross-functional bottlenecks and increase clarity around ownership and accountability
• Translate complex data, research, and market signals into clear recommendations that drive executive decisions
• Develop deep fluency in our business model, performance metrics, and marketing systems to inform prioritization and tradeoffs and serve as an institutional knowledge anchor
• Strengthen performance visibility and operational rigor across marketing
• Communicate clearly and confidently with executive stakeholders, translating marketing activity into business impact

WHAT YOU’LL NEED

• 8+ years of marketing experience, with fluency across multiple disciplines (digital, content, web, lifecycle, performance, analytics, operations)
• Strong strategic execution instincts and the ability to bring structure to ambiguity, define clear next steps, and drive initiatives forward without waiting for direction
• Proven B2C marketing experience with a strong understanding of consumer behavior, customer acquisition, and lifecycle marketing strategies
• Deep fluency in marketing and business analytics platforms, with experience using data to diagnose performance gaps and inform strategic decisions
• Demonstrated ability to connect marketing initiatives to pipeline, conversion, and revenue outcomes
• Experience applying AI tools and workflow automations to improve marketing execution and efficiency (not just as an end user, but someone who builds and deploys solutions)
• Proven ability to operate across multiple priorities and workstreams, balancing strategic thinking with hands-on execution
• Strong written and verbal communication skills, with experience presenting recommendations and performance insights to cross-functional and executive stakeholders
• Experience managing external vendors or strategic partners with accountability for performance and ROI
• Resourceful, scrappy, and solutions-oriented — you bring creativity and determination to getting things done, especially when the path forward isn’t obvious

ABOUT ACEABLE

Aceable has helped 20 million people get licensed in driver's ed, real estate, insurance, and mortgage. Behind every license is a first car, a new career, a fresh start. Making those moments possible is why we built Acable. 

We're profitable, growing, and investing heavily in AI to make licensing education better. Our courses are mobile-first, fully accredited, and built around one obsessive question: what's the most effective and engaging way to get someone to actually learn this? We’re proud that our students consistently outperform competitors on pass rates. 

We move fast, ship to real students in weeks, and give our people genuine end-to-end ownership. If you want to build something that directly helps people start new careers (and have fun doing it) you're going to fit right in.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights t