Senior Content Strategist

About Us:

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description:

ABOUT US

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance.

Job Description

insightsoftware is seeking a Senior Content Strategist to serve as a partner to the equity management marketing team - developing and producing content that earns attention, builds credibility, and drives pipeline. This is not a production or program management role. This individual thinks like a marketer, understands how buyers make decisions, and builds content that moves people through a journey. They will work as a senior IC embedded in a team of marketers, contributing to campaign strategy, engaging directly with customers, and producing content that sales wants to use and customers, broker partners and buyers actually read. AI is not an add-on in this role - it is core to how this person works, produces, and scales. The ideal candidate is already an AI power user or is genuinely committed to becoming one, and brings 7+ years of B2B content and marketing experience, exceptional writing skills, and the instinct and drive to operate at both the strategic and executional level.

What Will You Do?

• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.
• Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities
• Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.
• Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.
• Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.
• Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences.
• Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.
• Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.
• Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts.
• Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives
• Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.
• Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

How Will You Get It Done?

• Strategic Ownership - bring a clear point of view on content direction, audience needs, and what earns trust with finance buyers, and back it up with execution.
• Writing Excellence - hold a high bar for quality and voice; you write, edit, and produce content yourself rather than directing from a distance.
• Customer Orientation - build genuine relationships with customers, understan