Senior Partner Marketing Manager

Overview

As a Senior Partner Marketing Manager at AvidXchange, you will own the strategy, execution, and day-to-day performance of top strategic channel partnerships — driving joint go-to-market programs that generate pipeline, accelerate sales cycles, and grow partner-sourced revenue. This is a fast-paced, deadline-driven role that demands equal parts strategic thinking and executional precision. You will manage multiple partners and programs simultaneously, operate against clearly defined quarterly quotas, and be accountable for keeping every initiative on pace — from campaign send dates and event deadlines to referral tracking and opportunity creation. You'll work cross-functionally every day with Sales, Channel Management, BDR, Product Marketing, RevOps, Marketing Ops, Digital, and Creative — and you'll need to show up to each of those relationships with clarity, follow-through, and a bias toward action. You will also serve as a credible, prepared voice to executive leadership on partner performance, pipeline contribution, and forward strategy.

 

What You'll Do

Partner Relationship Management & Joint Marketing Strategy

• Own the marketing relationship with top strategic ERP and accounting system partners, serving as the primary point of contact for partner marketing counterparts

• Build and execute joint marketing strategies aligned to shared pipeline goals — securing partner commitment on campaign tactics, send dates, execution ownership, and follow-up plans

• Ensure joint marketing programs span the full channel mix: email, PR, digital, direct mail, webinars, events, internal rep incentives, and SPIFFs

• Host recurring touchpoints with partner marketing teams to maintain tight alignment on deliverables, timelines, and performance against shared goals

• Build and maintain strong relationships with Channel Management to ensure marketing strategy is coordinated with partner sales activity and referral flow

 

Pipeline, Quota & Forecasting

• Own monthly quota forecasting for each priority partner — reviewing opportunity progression, inputting proposed pacing, and identifying risks before they become gaps

• Monitor MQL-to-opportunity conversion, opportunity progression, deal velocity, and win rates on an ongoing basis

• Develop and communicate proactive action plans when pipeline is trending below pace, making tactical adjustments quickly to protect quarterly targets

• Manage partner referral tracking end-to-end — ensuring referrals are properly tagged in Salesforce, opportunities are correctly assigned, and pipeline attribution is clean and accurate

• Support opportunity creation and assignment in Salesforce in coordination with Channel Management

 

Campaign & Program Execution

• Develop detailed quarterly GTM plans for each priority partner, with a cohesive view of all programs, owners, dates, and KPIs shared with internal stakeholders on a consistent cadence

• Execute integrated partner campaigns that connect digital, BDR outreach, email, direct mail, PR, and sales follow-up into a single coordinated motion — with clear date accountability at every stage

• Manage all program timelines with precision — this is a role where dates are commitments, not targets

• Think strategically about high-value account targeting within partner ecosystems, applying ABM principles to prioritize and pursue large accounts with tailored, multi-touch programs

• Manage regional events and onsite partner training sessions in coordination with the Events team, owning the partner experience and ensuring on-site execution is seamless

 

Sales & Channel Enablement

• Collaborate with Channel Managers and Channel Reps on partner rep enablement, SPIFF program design, and incentive plan development

• Build out partner enablement kits that equip partner reps with the messaging, materials, and tools needed to generate and progress AvidXchange opportunities

• Support the Revenue Enablement team in training and certification buildout for partner-facing content

• Support Sales in direct outreach strategies including list cleaning, list uploads, cadence buildouts via Gong, and ongoing pipeline tracking via PowerBI and Salesforce

• Partner with PR, Digital, Creative, and Sales to deliver cohesive partner product launch strategies — coordinating all workstreams to ensure a unified go-to-market

 

Partner Ecosystem & Marketing Operations

• Manage the par