Senior Customer Marketing Campaign Manager

Senior Customer Marketing Campaign Manger

Location:                   Remote, USA

Employment Type: Full-Time

Compensation:        $105,000.00 - $140,000.00 (Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience. 

Benefits Offered:    Vision, Medical, Life, Dental, 401K

Summary

The Customer Marketing Campaign Senior Manager is responsible for strategizing, executing, and optimizing campaigns that enhance customer engagement, product expansion, product adoption, and retention through the management of impactful, multi-channel marketing campaigns. The ideal candidate will possess a strong strategic vision and the ability to lead cross-functional teams, collaborating closely with Product Marketing, Customer Success, Sales, and Digital Marketing to deliver cohesive and effective campaigns. By leveraging customer insights, data analytics, and industry best practices, this role ensures the successful implementation of programs that align with business objectives and drive measurable outcomes.

Primary Duties and Responsibilities

• Customer Campaign and Program Management
  • Develop campaign strategies to drive customer expansion and retention, including setting clear goals and managing timelines.
  • Design and run highly targeted multi-touch cross-sell/upsell campaigns to drive expansion pipeline.
  • Ensure alignment of campaigns with overall business objectives and optimize efforts to maximize customer growth and optimize retention.
  • Collaborate with cross-functional teams to ensure campaigns are data-driven, impactful, and effectively targeted to specific customer segments.
  • Utilize marketing automation, customer community tools, and CRM tools to manage campaign workflows, including email marketing, in-app messaging, webinars, and other relevant channels.
  • Monitor campaign performance, including engagement metrics, conversion rates, and customer feedback, and optimize campaigns based on data-driven insights.
  • Coordinate marketing efforts throughout the entire customer journey—from onboarding to retention, loyalty, advocacy, and expansion—focused on customer needs while accelerating their success and reinforcing the value of OneStream solutions.
  • Collaborate across Demand Generation, Customer Advocacy, Design, and Digital Marketing teams to align planning and execution of multi-channel campaign calendars and customer-focused programs.
  • Partner across Sales, Customer Success, Product Marketing, Product Management, Alliances, Training, and Marketing teams to coordinate and centralize key customer messaging, campaign themes, and outreach calendars.
  • Collaborate with Product Management, PreSales, and Community teams to cultivate relationships through defined user groups, Regional OneStream Communities, and the Customer Advisory Board.
  • Align marketing efforts with OneStream global events, including but not limited to our annual customer user conference (Splash), regional OneStream events (Connect), and our technical conference (Wave).
• Strategic Planning and Program Development
  • Define and implement customer segmentation strategies to tailor campaigns and programs to specific customer segments.
  • Analyze and segment customer data to help define prospect and customer with high engagement and revenue potential.
  • Partner with Product Marketing, PreSales, Customer Success, Commercial Expansion, Product Management and Sales to identify product expansion priorities and identify upsell opportunities.
  • Leverage market research, customer interviews, and user surveys to gather insights and identify opportunities for increasing adoption and customer satisfaction.
  • Stay up to date with industry trends, best practices, and emerging technologies to inform the development of innovative adoption initiatives.
  • Collaborate with Customer Success and other customer facing teams to identify and address adoption barriers and provide resources and support to customers.
• Results Measurement and Reporting
  • Partner with Customer Success, Demand Generation, Sales and other key functions as required to propose and institute a reporting framework to actively track key performance indicators (KPIs) and metrics including engagement metrics, conversion rates, customer reviews and customer feedback to measure the success and impact of customer adoption campaigns and programs.
  • Monitor campaign performance and optimize campaigns based on data-driven insights.
  • Regularly analyze data and metrics to assess c