Senior Director, Global Marketing – Head of Laboratory Automation-Remote within EST and CST

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Manages the Product Portfolio and defines the overall strategy and roadmap of the product, solution and/or service portfolio elements assigned.

The Senior Director, Global Marketing – Head of Laboratory Automation is accountable for the global strategy, portfolio leadership, and commercialization of laboratory automation solutions, including Total Lab Automation (TLA), Integrated Automation, and Task-Targeted Automation.
Reporting into senior global marketing leadership, this role shapes portfolio direction and go-to-market execution for a critical growth platform within Core Lab Diagnostics. This position operates at a global, enterprise level, partnering closely with R&D, systems, informatics, medical, and commercial organizations to deliver differentiated, profitable automation solutions worldwide.

Key Responsibilities:

• Global Portfolio Leadership: Own the global marketing strategy and lifecycle management of the laboratory automation portfolio, ensuring alignment with enterprise growth priorities, regional needs, and evolving customer workflows.

• Customer & Market Insight: Lead structured insight generation across stakeholders, from laboratorians, hospital executives, health systems, and reference labs, to inform portfolio strategy, value propositions, and roadmap prioritization.

• Competitive Strategy & Differentiation: Define competitive positioning and commercial differentiation through deep analysis of market dynamics, competitor offerings, and industry trends. Lead global workstreams across segmentation, pricing strategy, value messaging, and go-to-market orchestration.

• Cross-Functional Influence: Partner with R&D, systems, informatics, medical, and operations teams to translate market needs into clear product requirements, ensuring scalable, differentiated, and economically viable offerings.

• Global Go-to-Market & Launch Excellence: Develop and execute global marketing and launch strategies, delivering market-ready tools, messaging, and campaigns that enable strong regional adoption and commercial performance.

• Leadership & Talent Development: Lead and develop a global marketing team, setting strategic direction, building capability, and fostering a high-performance, accountability-driven culture.

• Portfolio Evolution: Drive ongoing refinement of positioning and portfolio strategy by incorporating stakeholder feedback, tracking performance, and anticipating future trends in laboratory automation.

Qualifications & Expertise:

• 15+ years of progressive experience in marketing, product management, or strategy within medical devices or diagnostics; laboratory automation experience strongly preferred.

• Demonstrated success leading global teams and influencing stakeholders within complex, matrixed organizations.

• Proven experience across commercial operations, product development, and global product launches.

• Deep knowledge of Core Lab Diagnostics with a track record of driving portfolio and measurable business impact.

• Bachelor’s degree in business, life sciences, engineering, or a related discipline required; MBA strongly preferred.

• Willingness to travel up to 15%.

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Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

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