Manager, B2B Marketing Analytics & Reporting

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class systems, capabilities, organization and processes in support of product marketing.

As a B2B Marketing Analytics Manager within Global Insights & Analytics, you will be responsible for Visa’s product and B2B marketing data, insights reporting, and analysis ecosystem.  You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, search, programmatic, partners, and events.  

You will contribute to insight extraction and data visualization work streams that will be shared across Visa’s marketing and product organizations at all levels and geographies globally. You will work closely with technology teams to transform business and data insight delivery and integration to a new level, improving the product marketing organization’s ability to track and optimize performance. A successful candidate will have experience evaluating B2B media campaign performance and driving actionable insights to help influence B2B marketing initiatives.

The majority of your time will be spent in assisting analytics team on driving dashboard updates and organizing task timelines, along with the opportunity to plug into campaign planning and execution life cycle. You will be working on analysis and diagnosis of product marketing performance. You will monitor trends in KPIs and performance drivers and translate those data into actionable insights and recommendations.  You will work closely with the product marketing team to increase understanding of what works and what does not work in Visa’s product marketing, with a strong point of view of how strategies should evolve going forward. 

Essential Functions

• You will support performance reporting and marketing intelligence for the full product marketing organization.
• You will bring consistency to reporting by leading rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.
• You will focus on improving operational excellence through identification and execution of initiatives that create efficiency, improve quality, remove obstacles, or create improved processes
• You will stay abreast of best practices in B2B marketing and new applications. You will advise on the ideal ways and hacks to track and measure campaign performance.
• You will act as an agency point on contact to ensure seamless and timely campaign reporting
• You will collect Visa internal and industry benchmarks to add context to the analysis
• Gain knowledge in multi touch and single touch attribution, Customer lifetime value (CLV), Pipeline Analytics, MQL and SQL- knowledge of these methods in B2B is highly desirable

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• You have prior experience working in marketing analytics with a track record of success
• Prior media activation / advertising experience (social and digital), within the B2B space or product marketing data management and analytics experience
• Experience analyzing data related to marketing activities such as content creation, events such as trade shows & co