Senior Manager, Influencer Marketing

About the Role

The Senior Manager, Influencer Marketing is a key role on the brand marketing team, responsible for designing and executing Athleta’s influencer marketing strategy. As an internal expert, the Senior Manager will spearhead the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to uncover opportunities. Collaborating closely with the organic social and broader marketing teams, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision.

What You'll Do

What You’ll Do
• Develop comprehensive influencer strategies and campaigns for seasonal
launches, brand campaigns, ongoing engagement, and brand initiatives, drive
brand awareness, foster engagement and loyalty
• Partner closely with our influencer agency-of-record, serving as the primary point of
contact across all campaigns end-to-end
• Actively cultivate relationships with on-brand influencers and industry contacts,
enhancing and diversifying the Athleta influencer community
• Manage product seeding efforts to actively engage and expand our creator
community
• Establish clear KPIs and benchmarks for all programming, regularly reporting on
outcomes and analyzing performance• Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly
performance and scaling both short- and long-term objectives
• Assist in the development and management of Influencer Marketing budgets,
ensuring alignment with strategic plans
• Integrate paid media strategies into influencer campaigns to boost visibility and
achieve measurable results, working with cross-functional teams to enhance
overall performance
• Remain up to date on trending content, conversations, news, cultural events and
emerging social formats

Who You Are

Who You Are
• 8+ years marketing experience with 5+ years experience in social and influencer
marketing
• 3+ years of experience managing teams, with a proven track record of collaborative
leadership, team building, and managing individual contributors
• Experience working with / managing agencies and internal partners
• Extensive experience managing and implementing influencer marketing strategies,
building relationships, and developing partnerships with key influencers
• Strong analytical abilities, with a track record of reporting and optimizing
performance metrics
• Proficient in managing departmental budgets efficiently
• Eager to learn and thrive in a complex, matrixed organization with a proven track
record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to collaborate
and drive consensus across multiple teams and functions
• Entrepreneurial spirit with the ability to work through ambiguity, transform
enterprise-wide ways of working, and infuse strategic thinking across leve