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Lead Product Manager, Top of Funnel & RevTech
ComplexNew York City, United Statesfull_timeVerifiedPosted 20 Dec 2024
About the role
Company And Culture
Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.
Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.
Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.
Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.
Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.
Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.
About the Role
Complex is seeking a Lead Product Manager to drive the strategy, development, and optimization of our top-of-funnel experiences and revenue technology (RevTech) stack for Complex.com. This role will lead the Audience, Discovery, and Content domain roadmaps, owning key areas like Home, Browse, Publishing, and Curation Tools, as well as Search, Personalization, and Recommendations. Additionally, you'll integrate Commerce and Content/Social Syndication & Distribution into cohesive user journeys while enhancing SEO, traffic generation (including marketing), and performance metrics.Your efforts will be pivotal in creating exceptional experiences that engage users, grow our audience, and maximize revenue opportunities. You'll collaborate with cross-functional teams to build cutting-edge tools and solutions for internal stakeholders, ensuring our ad operations and sales teams can achieve their revenue goals without compromising the user experience
Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.
Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.
Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.
Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.
Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.
Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.
About the Role
Complex is seeking a Lead Product Manager to drive the strategy, development, and optimization of our top-of-funnel experiences and revenue technology (RevTech) stack for Complex.com. This role will lead the Audience, Discovery, and Content domain roadmaps, owning key areas like Home, Browse, Publishing, and Curation Tools, as well as Search, Personalization, and Recommendations. Additionally, you'll integrate Commerce and Content/Social Syndication & Distribution into cohesive user journeys while enhancing SEO, traffic generation (including marketing), and performance metrics.Your efforts will be pivotal in creating exceptional experiences that engage users, grow our audience, and maximize revenue opportunities. You'll collaborate with cross-functional teams to build cutting-edge tools and solutions for internal stakeholders, ensuring our ad operations and sales teams can achieve their revenue goals without compromising the user experience
What You'll Do
- Own the Product Vision: Develop and execute the strategic product roadmap for top-of-funnel user experiences, custom advertising solutions, and ad tech optimization.
- Drive Audience Growth: Build scalable tools and features to enhance audience discovery, personalization, and engagement through SEO, syndication, and distribution.
- Lead Product Development: Oversee the development of Home, Browse, and Search experiences, publishing workflows, curation tools, and commerce integrations.
- Optimize Ad Revenue: Collaborate with ad operations and sales teams to create internal tools and innovative ad solutions that maximize revenue while maintaining a seamless user experience.
- Enhance Ad Tech Stack: Identify, evaluate, and implement RevTech solutions to streamline processes, increase efficiency, and drive measurable outcomes.
- Cross-Functional Collaboration: Partner with engineering, design, editorial, ad ops, sales, and marketing teams to align on goals and deliver impactful solutions.
- Measure and Optimize: Use data-driven insights to measure success, iterate on product performance, and continuously improve user engagement and revenue outcomes.
Who You Are
- 5+ years of product management experience, preferably in a digital media and an e-commerce environment.A proven track record of developing and scaling digital product experiences that drive audience growth and revenue.
- Expertise in SEO, personalization, search, and recommendation systems, and familiarity with commerce and syndication platforms.
- Experience with ad tech stacks, including video and display advertising inventory, programmatic ads, and custom ad solutions.
- Strong collaboration skills, with the ability to
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