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Brand Management Intern

MindgruveMacarta
United StatesRemoteinternshipVerifiedPosted 3 Jan 2025
💰 $37,500/yr

About the role

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

MindgruveMacarta is on a mission to revolutionize the retail industry and become the leading global marketplace agency for brands around the globe.

 Position:  Brand Management Internship

RESPONSIBILITIES:

  • The BM Internship is a key contributor to Macarta’s brand management team. As an intern you will learn and be responsible for collaborating with brand managers and internal teams to drive growth and efficiency for Macarta’s brand partners.
  • As the BM Intern, you will have a strong analytic foundation and gain/learn in-depth knowledge of our brand partners P&L’s and work alongside the  brand management team to identify and evaluate key business issues and growth opportunities for clients. 
  • You will collaborate with the Brand Management team to analyze and interpret market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth in areas for both on and off marketplace opportunities. 
  • Reportng into the Sr. Brand Manager, with the oversight of the Associate Director, Brand Management,  you will work cross functionally with internal teams to create detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, P&L’s, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future of our brand partners business(es)
  • Possesses solid project management skills to work alongside the brand management team and project management team from planning stages to execution and final assessment to achieve our partners objectives and goals. 
  • Play a meaningful role in all client deliverables, revenue/growth goals and the creation and delivery of all brand initiatives for clients. 
  • Demonstrate fluency and a deep understanding of the e-commerce flywheel as it relates t o Amazon, Walmart, Shopify, and D2C sites. 
  • Collaborate with Brand Managers on clients marketing and channel mix. Work with the Sr. Brand Manager to review all elements including pricing strategy, active sku management, category management, merchandising strategy, advertising channels and performance trends. 
  • Conduct and learn an in-depth understanding of the competitive landscape of our brand partners categories and have the ability to translate the implications of their business to key stakeholders. 
  • You will be responsible for assisting in planning, execution and conducting various business initiatives for our clients that include innovation, developing a strategic business roadmap, consumer acquisition trends, annual marketing plans, etc. 
  • Under the supervision of the Senior Brand Manager you will help develop business objectives and marketing plans for assigned partners/categories, reflecting overall on how marketplaces impact our partners entire business, and execute on plans to deliver against our partners goals and objectives. 
  • Assist in preparing and building media plans, insertion orders and other planning documents, project, troubleshooting and budget trackers, for Brand Managers and leadership team. 
  • Provide weekly analysis and insights to key stakeholders as needed that includes reporting around sales, pricing, promotional effectiveness and overall marketplace analysis. 
  • Work cross functionally with the support of the Sr. Brand Manager and work with supporting teams to manage and evaluate performance testing for new initiatives, messaging, content, ads, and any other innovative and new ideas the team may find. 
  • Support Brand Managers with any troubleshooting needs, support ticket creation and follow-ups
  • Cultivate positive professional relationships with clients, vendors and internal teams
  • Compile, organize, and build presentations to aid in all QBRs or otherwise larger client-meetings / presentations

 

REQUISITES:

  • Strong MS Excel and PowerPoint competency
  • Creative

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Company

MindgruveMacarta

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