Global Brand Performance Lead

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

Are you an experienced performance marketer with strong analytical skills & love to build top-of-funnel brand campaigns at scale? Would you like to own all paid online channels (both mobile and web) that have a branding potential and figuring out how to best leverage them? Are you an encouraging and supportive team lead?

If this sounds like you, we'd love to chat!

Role description

Global Brand Performance Lead will be responsible for devising Wolt’s paid online branding strategy and roadmap to deliver high impact campaigns that grow brand metrics as well as boost the funnel for more tactical ones. We are looking for someone who’s an experienced marketer with a strategic, analytical & leadership mindset, but who is not afraid of getting their hands dirty and doing things themselves.

The role is tasked with maximizing the efficiency of our online brand marketing investment while making sure we collect global learnings and a unified strategy across all regions. The person in this role will lead the Brand Performance team of 3 campaign specialists, working closely with other performance marketing functions like UA and Engagement, our central operations as well as our country operation teams in 26 markets. The goal is to help drive world-class top of funnel brand campaigns to support Wolt’s short and long term user growth. The role reports directly to the Director of Performance Marketing.

Key responsibilities

• Develop our online brand marketing strategy and define the 6,12 & 18 months roadmap

• Lead the Brand Performance team by nurturing high ownership, freedom and professional growth while driving a clear vision and plan to execute, optimize and measure the effectiveness of the Brand Performance budget globally

• Design, manage, implement, and execute Brand Performance strategies to drive top-of-funnel awareness and consideration while supporting the conversion driven teams to lower the cost at scale

• Own the budget: This includes creating and masterminding the strategies and tactics to best utilise our budgets and building our brand as well as showing results

• Be the link between our global BP team and the local teams ensuring effective budgets and objectives for BP campaigns as well as driving testing between offline and online

• Implement best practices, build out process to how to run best brand campaigns on both web & mobile across different DSPs, paid social as well as other ad networks

• Set clear brand marketing KPIs as proxy to drive business KPIs by working closely with our engineering and data scientists and setting up proper measurement framework for all Brand Performance campaigns

• Manage stakeholder interests and provide ongoing feedback / reporting analysis to executive leadership

• Actively scout for new potential channels and have a clear testing pipeline and process to spot out the ones to add to our regular portfolio

Qualifications

What are we looking