Vans: Junior Copywriter

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

WHAT YOU'LL DO:

The Jr. Copywriter is a vital position on the Global Creative Marketing team, responsible for supporting the development of compelling, brand-right copy across a variety of consumer touchpoints. Reporting to the Sr. Copywriter, this role will assist in crafting messaging for campaigns, product launches, digital content, and retail experiences. The ideal candidate is a strong communicator with a passion for storytelling and attention to detail, eager to learn and grow within a fast-paced, collaborative creative environment. This role offers a unique opportunity to contribute to the voice of a globally recognized brand while gaining hands-on experience in strategic and creative copywriting. 

Let’s break down that day-in-the-life a bit more.

• Support Copy Development: Assist in writing clear, engaging, and on-brand copy for a variety of marketing channels including digital, social, retail, and print.

• Collaborate with Creative Teams: Work closely with designers, art directors, and other creatives to ensure copy and visuals align seamlessly across campaigns.

• Contribute to Campaign Messaging: Help develop messaging for global product launches, seasonal campaigns, and brand storytelling initiatives.

• Maintain Brand Voice: Ensure all copy adheres to the brand’s tone, voice, and messaging guidelines across all consumer touchpoints.

• Become a Product Expert: Partner with product and merch teams to help create a cross-functional workflow that keeps copy accurate and up-to-date.

• Participate in Brainstorms: Bring fresh ideas and creative thinking to team brainstorms and concept development sessions.

• Edit and Proofread: Review and refine copy for clarity, grammar, and consistency, supporting quality control across deliverables.

• Stay Culturally and Creatively Informed: Keep up with industry trends, cultural moments, and competitor activity to inform relevant and resonant copywriting.

 

WHAT YOU'LL NEED:

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1-3 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong Writing and Editing Skills – Ability to craft clear, engaging, and grammatically sound copy that aligns with brand voice and tone. 

• Creative Thinking – A passion for storytelling and the ability to generate fresh, original ideas that resonate with diverse audiences. 

• Attention to Detail – Precision in grammar, spelling, and punctuation, as well as consistency in tone and messaging across platforms. 

• Collaboration and Communication – Comfort working in a team environment and communicating effectively with designers, marketers, and other stakeholders. 

• Adaptability – Ability to shift between different types of writing (e.g., campaign headlines, product descriptions, social captions) and respond to feedback constructively. 

• Time Management – Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment. 

• Curiosity and Cultural Awareness – A keen interest in trends, pop culture, and consumer behavior to help inform relevant and resonant messaging. 

• Basic Understanding of Marketing and Branding – Familiarity with how copy supports broader marketing goals and contributes to a cohesive brand experience. 

Location requirement: This role operates on a hybrid schedule out of our HQ in Costa Mesa, CA 3 days a week.

Hiring Range:

$62,208.00 USD - $77,760.00 USD annually

Incentive Potential: This position is e