Director, Brand Activation & Creative
Feeding AmericaAbout the role
Work. Serve. Thrive.
Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Learn more about Feeding America here.
This is a hybrid position based out of Feeding America’s Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.
The Opportunity
The Director, Brand Activation & Creative serves as key creative and strategic leader reporting to the VP, Brand & Content. The Director, Brand Activation & Creative brings the Feeding America brand to life through powerful, audience-first storytelling and breakthrough creative execution. This role leads omnichannel creative campaigns, oversees internal and external creative talent, and manages a national donated media program to drive public awareness, donor engagement, and brand alignment. CompensationHere at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.
Salary Range: $125,000 - $130,000 Based on Experience.Benefits: A comprehensive list of benefits available to full-time employees can be found here.
Responsibilities:
- Lead the development and execution of high-impact creative across digital, social, TV, radio, print, and experiential channels for national campaigns and evergreen content.
- Translate brand strategy, audience insights, and performance data into emotionally compelling creative that drives awareness, engagement, and fundraising.
- Oversee creative resourcing, aligning internal talent and external partners to projects based on strategic priorities, capacity, and expertise.
- Manage and inspire a multidisciplinary creative team—including writers, designers, producers, and storytellers—fostering a culture of excellence, innovation, and continuous development.
- Serve as creative lead across integrated planning, collaborating with brand strategy, communications, digital, and fundraising teams to ensure end-to-end alignment.
- Provide clear and actionable creative direction, ensuring all content reflects Feeding America’s brand identity, voice, and tone.
- Lead production of multimedia content, including video, animation, photography, and motion graphics—both in-house and in partnership with agencies or freelancers.
- Oversee the implementation of the brand book, ensuring consistency in design, messaging, and tone across all internal and external-facing creative.
- Manage creative platforms and tools (e.g., Canva, Canto, branded templates) to enable decentralized content creation and uphold quality standards.
- Direct and manage the organization’s national donated media program, including distribution partner relationships, placeme
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