Sr. Analyst, User Lifecycle Analytics

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

 

Job Position Title: Sr. Analyst, User Lifecycle Analytics
Department: Data & Insights Group, Global Streaming Marketing Analytics
Location: Los Angeles, CA / New York, NY
Req #: 45702

About Us
Paramount Streaming is a division of Paramount that encompasses both free, paid, and premium streaming services including Paramount+ and Pluto TV.

Division Overview
We are the Global Content and Lifecycle Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative based narratives and insights, providing stakeholders with decision support, performance clarity and business driving recommendations. The User Lifecycle Analytics team works closely with Lifecycle Marketing, Finance, Data Science and DTC Executives to drive subscriber growth and retention.

Role Details
The Senior Analyst will report into the VP of User Lifecycle Analytics, and will support a wide range of initiatives, partnering with the Lifecycle Marketing teams, DTC executives and Finance. This role requires the ability to translate complex data into clear, actionable insights and strategic recommendations.

The ideal candidate will possess solid communication skills, an inquisitive nature, attention to detail, and a passion for media, ideally with experience in analyzing user journeys and advanced measurement frameworks.

Your Day-to-Day

• Conduct deep-dive analyses to generate insights that inform content strategy, product experience, and growth initiatives
• Design and operationalize frameworks and models that link user activity (content consumption, platform usage) to downstream subscriber lifecycle outcomes
• Identify churn improvement opportunities and risk areas through proactive analysis
• Translate complex analytical findings into clear, compelling narratives for executive leadership and cross-functional stakeholders
• Deliver fast, ad-hoc analyses to address evolving business needs and priorities
• Partner with our Research team to integrate qualitative knowledge with quantitative models and metrics.
• Partner closely with Data Engineering to design scalable pipelines, data models, and dashboards
• Integrate AI-driven tools and automation into daily workflows to enhance efficiency, scale reporting, and unlock deeper performance insights

Basic Qualifications 

• 3-5+ years of experience in analytics, business intelligence, or data analysis
• Proficiency building dashboards in Looker and/or Tableau
• Proficiency in SQL for data exploration and analysis
• Experience translating complex datasets into clear visualizations and insights
• Strong communication skills with the ability to present insights to cross-functional stakeholders
• Ability to manage multiple priorities and ad-hoc requests in a dynamic environment
• Strong solutions-oriented and critical thinking mindset

Preferred Qualifications 

• Robust mathematics and statistics background
• Experience working with predictive models

 

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.

 

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $99,000.00 - 147,000.00. 

 

The hiring salary range for this position applies