Select Service Hotel Asset Director

Job DetailsJob Location: Hollywood, FL 33021Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $165,000.00 - $185,000.00 Salary/yearTravel Percentage: Up to 50% Job Shift: DayJob Category: Hospitality - HotelAbout the Role

We are seeking an experienced, analytical, and highly collaborative Select Service Hotel Asset Director to oversee a portfolio of select-service hotel assets. This leader will be responsible for maximizing asset value, optimizing property performance, supporting strategic capital planning, and driving owner-level initiatives across multiple branded and independent select-service hotels.

The ideal candidate brings strong financial acumen, deep understanding of select-service hotel operations, and a proven track record partnering with hotel operators to enhance performance and profitability.




Key Responsibilities

Asset Performance & Strategy


Develop and execute asset-level business plans for each property, focusing on revenue optimization, cost controls, market positioning, and EBITDA growth.
Evaluate property-level performance versus budgets, forecasts, benchmarks, and competitive sets.
Identify value-creation opportunities including margin improvements, operating efficiencies, and market penetration strategies.


Financial Analysis & Reporting


Lead monthly, quarterly, and annual performance reviews with operators and senior leadership.
Analyze P&Ls, STR reports, labor models, capital needs, and long-term cash flows.
Prepare owner reports, investment summaries, and presentations for leadership and investment committees.


Operator Management & Relationships


Serve as the primary liaison between ownership and hotel management companies.
Hold operators accountable to performance targets, brand standards, and property-specific strategies.
Lead or participate in operator selection, contract negotiations, and performance evaluations.


Capital Planning & Renovation Oversight


Develop and monitor short- and long-term capital expenditure plans, including FF&E reserve usage.
Ensure projects align with investment strategy, brand requirements, and ROI expectations.
Coordinate with project managers, designers, and brand representatives on renovations and PIP execution.


Market Intelligence & Portfolio Strategy


Conduct ongoing market research, competitive analysis, and feasibility studies.
Identify trends affecting select-service assets, including demand shifts, brand performance, and operating expense inflation.
Support portfolio-level initiatives such as refinancing, dispositions, or acquisitions.





Qualifications

Required


Bachelor’s degree in Hospitality, Finance, Real Estate, or a related field.
5+ years of experience in hotel asset management, select-service operations, hotel ownership, or hospitality financial management.
Strong understanding of select-service brand standards, Marriott and Hilton brand experience preferred.
Exceptional analytical skills with proficiency in financial modeling and performance forecasting.
Ability to manage multiple assets and priorities in a fast-paced environment.


Preferred


Experience with hotel acquisitions and underwriting.
Advanced knowledge of CapEx planning, PIPs, and renovation processes.
Master’s degree (MBA, MSRE) or relevant certifications (CHAM, CHA).





What We Offer


Competitive compensation package with annual performance incentives.
Comprehensive benefits including health, dental, vision, and 401(k).
Opportunities for professional growth within a dynamic and expanding real estate organization.
Exposure to a diverse hotel asset portfolio and high-impact strategic initiatives.





 

About Us:

Prime Group’s vertically integrated approach unifies multiple Real Estate disciplines under a single roof sharing a multifaceted vision of improved, sustainable real estate development utilizing our diverse strengths, strategic affiliates, and talented in-house professionals. Our results are a robust portfolio of retail centers, offices, mixed-use developments, hotels, resorts, restaurants, and residential single and multi-family communities; each supported and sustained through technology, planning, and experienced skilled personnel. We are a privately owned company with the agility and strength to leverage unique opportunities. With growth as a measure of our success, Prime Group’s core affiliates shift and share resources to support our projects, processes, companies, and clients. Since Prime Group began as a residential real estate development company, the company has grown to include commercial retail, office, hospitality, and mixed-use specialties, consultation, and management.

 

If you are a motivated Real Estate Paralegal with a passion for real estate development and investment, we invite you to apply for the Real Estate Paralegal position at Prime Group.