TikTok Shop - Partner Development & Operations Manager

The Team

We are the TikTok Shop Mass Acquisition and Incubation team in the US, dedicated to empowering brands and sellers worldwide to unlock the explosive growth potential of TT E-commerce in US. Join us in redefining how brands connect, sell, and thrive in the era of short-form video commerce.



The Role

Lead US merchant recruitment with a partner-first approach. Leverage existing networks to identify high-value brands, craft tailored growth strategies, and drive scalable onboarding. You'll bridge brand ambitions with TikTok Shop's ecosystem, ensuring long-term partnership success.



Responsibilities

- Strategic Sourcing: Target premium US brands (DTC, niche, enterprise) in priority categories (fashion, beauty, electronics) via cold outreach, industry events, and partner referrals.

- Value Creation: Design personalized pitches highlighting TikTok Shop's algorithmic reach, live streaming tools, and engagement features—aligning with merchant growth goals.

- Partner-Driven Onboarding: Nurture C-suite/VP-level relationships, leveraging existing partner resources to accelerate acquisition. Collaborate with ops/marketing for seamless setup (content workshops, campaign planning).

- Data-Driven Execution: Track metrics (conversion rates, pipeline velocity) and refine strategies using market insights. Ensure compliance with TikTok policies and optimize workflows for scale.

- Network Expansion: Grow our US partner ecosystem by identifying strategic alliances (agencies, industry associations) to amplify reach.