Director of Growth Marketing

About the role:

OfferUp is entering its build-the-future era. We’re a beloved local marketplace app competing in the modern attention economy, where video wins, creative drives the algorithm, and every dollar has to prove it can perform. We’re looking for a roll-up-your-sleeves growth marketing leader who understands the interplay of upper-funnel brand-building and lower-funnel performance, and can work both to best advantage.  

Blending analytical rigor with creative judgment, you will operate across channels to plan, measure, and scale a mix that helps OfferUp reassert its unique value in the fast-growing recommerce category.

Why this role: 

• Big canvas, lean team: Help architect our performance + brand mix across channels (including YouTube/CTV, TikTok, Meta, search, audio) with the support of a nimble team that moves fast, collaborates by default, and cuts the red tape.
• Real impact, right away: Turn MMM inputs, geo-lift analysis, and cohort math into bold creative and media decisions.  We operate with a steady performance baseline and up-funnel flexibility, giving you leverage to experiment with new levers of growth.

Here’s more of what you will get to do: 

• Own the growth model. Build the measurement spine (frameworks, geo-lift design, platform studies, incrementality guardrails), and own the media plan that says where every dollar goes and why.
• Orchestrate the brandformance mix. Shape our national + DMA  strategy, and work with internal team and external media partners to execute; balance reach, frequency, and CPx to hit install/reactivation targets that drive MAU.
• Lead creative strategy like a scientist-storyteller. Work with the internal team and external partners to stand up a fast-cycle UGC + brand video engine: hypotheses → scripts/hooks → edits → tests → scale/kill rules.
• Measure through the funnel. Define KPIs by channel and format, and work with analytics (BizOps) teammates to build consumable marketing dashboards that quickly facilitate the conversation about ‘what happened’ and ‘what’s next.’
• Mentor and multiply. Level up channel testing, pacing, and partner management. Scale your talent by bringing your teammates along.
• Partner cross-functionally. Regularly sync with Product/Eng on cohort health, retention levers, and in-app measurement.

You'll thrive in this role if you have:

• 8-12+ years in consumer app growth (experience with two-sided marketplaces a plus)
• A track record of turning analysis into action: you can capably cover test design, measurement frameworks, and payback modeling at the exec- and the spreadsheet-level
• Fluency in Meta, YouTube (VRC/VAC, Shorts), TikTok/IG (UGC/Spark), CTV, and paid search; able to translate CPM/GRP into installs and MAU
• Creative instincts with test-and-learn humility: you know what hooks convert (first 3 seconds), how to brief creators, and when to retire an asset before it falls flat 
• Builder energy: you’re scrappy but strategic; you focus effort and investment on highest-leverage opportunities—and then learn fast
• Tools: you don’t need to be a data scientist, but you’re comfortable in Tableau, Sheets, and quant-forward conversations

Compensation Range: $240,00 - $260,000 + up to 20% leadership annual bonus

OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors, including but not limited to education, experience, knowledge, skills, and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience.

Benefits (all US roles): In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy, and, in general, full-time, exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year. Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs. In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if the start date is other than January 1). Your r