(Senior) Online Marketing Manager (m/f/x)

<p>CLARK is one of the world's leading insurtechs. As the first unicorn company from Frankfurt, we are on the<strong> mission to become Europe's best insurance advisor.</strong> We develop technological solutions and mobile apps that enable our customers to manage, compare and optimize their insurance policies online in the most convenient way. The digital user experience is complemented by personal advice from trained experts. In total, CLARK includes around 30 brands offering the <strong>best possible insurance experience to more than 2 million customers</strong> in six European markets.</p> <p>The advantages of our innovative technology and our customer-focused culture unite us as one group. We are supported by investors such as Allianz X, Portage, White Star Capital, Yabeo and Tencent. Every day, <strong>over 700 employees from more than 40 nations</strong> in Germany, Austria, Switzerland, the UK, France and the Netherlands shape the digital insurance world of tomorrow. Become a part of this international team and join us on our path to success.</p> <p> </p> <h3><strong>Responsibilities</strong></h3> <ul> <li>Setting up new paid campaigns and managing existing ones on Google Search, Apple Search Ads, Outbrain, and more </li> <li>Steering campaigns towards performance metrics like intake, cost per acquisition, and ROAS</li> <li>Optimizing every step of the user journey incl. frequent ad asset tests and landing page tests</li> <li>Analyzing relevant data and creating reports to gain performance insights</li> <li>Working closely with the design &amp; content team to produce new assets on an ongoing basis</li> <li>Scouting latest trends in the online advertising space and conducting competitor analysis</li> </ul> <h3><strong>Your profile</strong></h3> <ul> <li>You have a minimum of 2 years of relevant experience in Paid Search, Native Advertising, and ideally Paid Social</li> <li>You’re familiar with mobile campaigns as well as web campaigns</li> <li>You are experienced in managing multiple campaigns to acquire users and leads that convert into sales</li> <li>You can manage 6-figure campaigns and optimize towards a set of full-funnel metrics</li> <li>You are up-to-date with the latest trends in the online advertising industry</li> <li>You have a good understanding of tracking and attribution topics including pixel tracking, S2S tracking, UTM parameters and have ideally worked with MMPs like Adjust</li> <li>You have strong analytical skills and know how to crunch numbers to get the right insights</li> <li>You possess a positive attitude and solution-focused mindset</li> <li>You’re fluent in German with excellent English skills</li> </ul> <p> </p> <p><strong>Why CLARK?</strong></p> <ul> <li>You are part of a leading global insurtech and change the insurance industry</li> <li>A multicultural environment with international colleagues from 43+ different backgrounds.</li> <li>Hybrid working models and flexible working hours</li> <li>30 days holiday &amp; 2 days impact days</li> <li>Extensive range of exclusive discounts for employees</li> <li>Training and personal development</li> <li>Support for personal voluntary activities</li> <li>Free drinks, fresh fruit and tasty snacks</li> <li>Cultural initiatives and team events</li> </ul> <p> </p> <p>At CLARK we embrace diversity.</p> <p>We are creating the ideal work environment for dedicated and talented people, no matter their ethnicity, identity, religion and age - we aim at giving everybody the same chances and opportunities.</p> <p>Sounds exciting? You have no idea! We’re looking forward to reading your application.</p>