Global Brand Ambassador- Tanqueray TM

Global Brand Ambassador – Tanqueray TM

Contract: Permanent

Reporting to Luxury Commercial Director

Location – Amsterdam

Closing date – 23/01/2025

About the Function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role

Tanqueray is one of Diageo’s core global brands (delivering $480M NSV per year) and the #1 Premium Gin brand in the world (and #2 brand in total gin, after Gordon’s). Gin delivers ~6% total Diageo NSV and plays a key role in recruiting the next generation of spirits drinkers into the category from broader TBA choices.  Gin has a wide appeal across ages, genders and occasions, and over the last 20 years has seen a continual premiumization journey led by Tanqueray and other premium gins including Bombay Sapphire and Hendricks. The brand is also loved by the on-trade community, repeatedly being recognized by Drinks International as the most loved brand by bartenders.

The Global Brand Ambassador role is an important role within the Global Brand Team, collaborating closely with our lead markets to deliver our overall brand vision for the brand as a lifestyle icon, driving advocacy and opening new opportunities for growth among the on-trade community.  As part of the GBT, this role is also responsible for developing and delivering a best-in-class serve strategy across Tanqueray London Dry, Tanqueray 0.0 and Tanqueray No. TEN. 

The role needs to have high levels of influence with our markets, within the GBT and with Diageo senior stakeholders to create an exciting vision for the future of the brand, especially in on-trade experiences and relationships, that excites the Tanqueray ABC and drives growth in markets.

The role is a truly global role with significant brands and market complexities.  If you are inspired and want to join a journey like no other, then this may be the opportunity for you!

Role Responsibilities

What you’ll be doing:

• Brand Representation: Serve as the face of the brand, embodying its values and ethos. Conduct presentations, tastings, and events showcasing the brand's products. Brand and specialist Category Knowledge across total beverage alcohol.
• Talkability & Experiences: Lead the cocktail lifestyle conversation by creating trend-setting content that engages established and upcoming on-trade talent / influencers to advocate for the brand. Ensure brand experiences consistently resonate with our audience, driving brand saliency and loyalty through high-standard activations.
• On-Trade Engagement & Leadership of the Tanqueray Tastemaker program: Develop and reinforce Tanqueray as bartender’s favourite brand by cultivating strong on-trade advocacy through influential talent and strategic partnerships with key accounts. Build the Tastemakers program to drive the connection to cocktail artistry in partnership with highly respected industry figures.
• Industry Networking: Establish and nurture relationsh