Senior Product Marketing Manager

<p><strong>Who We Are</strong></p> <p>Cross River builds the infrastructure behind the world’s most innovative financial products. Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively — trusted by leading fintechs, enterprises, and disruptors across the globe.</p> <p>Our mission is simple: to build the financial infrastructure that expands access and opportunity for all. Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of <em>American Banker’s</em>&nbsp;Best Places to Work in Fintech year after year. Whether you’re designing code, solving regulatory puzzles, or developing strategy, you’ll join a team where innovation and integrity drive everything we do — and where your work helps shape the future of finance.</p> <p><strong>What We're Looking For</strong></p> <p>Cross River is entering a new era of fintech infrastructure. As a pioneer in Banking-as-a‑Service and embedded finance, we’re evolving from an inbound engine to a proactive, market‑shaping GTM motion. Product Marketing is at the center of this transformation, defining how we position, differentiate, and scale our technology for leading fintechs, platforms, and enterprises.</p> <p>The <strong>Sr. Product Marketing Manager </strong>(Official title: AVP, Product Marketing) is a<strong> </strong>strategic storyteller and B2B market shaper. You’ll influence narratives that define categories, shape product direction, and elevate Cross River’s role across payments, lending, and blockchain-enabled use cases. We’re looking for a sharp marketer to turn technical capabilities into clear value propositions for fintech operators, developers and executives. This role is designed for someone who:</p> <ul> <li>Loves B2B storytelling, especially at the intersection of fintech, APIs, embedded finance, and digital assets.</li> <li>Moves fluidly between big‑picture strategy and detail‑level precision.</li> <li>Can make complex infrastructure feel simple, compelling, and valued for different audiences.</li> <li>Is an actionable builder; you spot opportunities and jump into motion to problem-solve and build out workflows, iterate, and general process improvement.</li> <li>Is deeply curious, collaborative, and a self-starter.</li> </ul> <p><strong>Key Responsibilities:</strong></p> <p><em>Product &amp; Market Strategy</em></p> <ul> <li>Develop product positioning, messaging architecture, value propositions, and proof points across Cross River’s core solutions (payments, cards, lending, deposits, compliance infrastructure).</li> <li>Build narrative visualizations (frameworks, ecosystem diag