Senior Manager, GTM & Campaigns, PfizerForAll

PfizerForAll is Pfizer’s consumer-facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralized team responsible for stewarding the enterprise brand experience, campaigns and communications across therapeutic areas for this important consumer resource.

The Senior Manager, GTM & Campaigns, PfizerForAll Team will play a pivotal role in shaping and executing go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll.  This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.

This is a dynamic and hands-on role where you will be leading key components of Therapeutic Area (TA) go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.

We are seeking an innovative, inspiring and customer focused colleague who has stewarded leading consumer brands, launched compelling creative and stories, and delivered on the results that matter.

KEY RESPONSIBILITIES 
 

Campaign, Platform & Roadmap

• Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
• Implement the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
• Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels
• Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go-to-market plan
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.

Operational Excellence & Cross Functional Integration

• Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI. 
• Manage day-to-day executional activities, including review committee, campaign execution, content development, and coordination with partners and project management 
• Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
• Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs. 

• Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences

QUALIFICATIONS 

• Bachelor’s degree required; advanced degree (MBA, Master’s) preferred. 

• 6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership. 
• Industry experience in pharma, healthcare/digital health, or CPG preferred.

• Proven ability to develop and execute integrated marketing strategies in complex organizations. 

• Strong strategic thinking and analytical skills; ability to translate insights into actionable plans. 
• Experience briefing, developing and launching best-in-class creative concepts
• Experience working with marketing data, from market research to industry insights, and an analytical mindset
• Familiarity with paid, earned, owned and internal media communications channels and activations

• Experience influencing senior stakeholders and managing cross-functional collaboration. 

• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement. 

• Excellent communication skills and executive presence. 

• Financial acumen and ability to manage budgets effectively. 

• Agility and adaptability in dynamic business environments. 
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Work Location Assignmen