Senior Director of Integrated Marketing

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization. 

Job Description:

Position Title: Senior Director of Integrated Marketing

Position Type: Full-Time

FLSA Classification: Exempt  

Department: Brand Experience & Activation Team (BEAT)

Reports to: Chief Marketing, Communications & Digital Officer

Date Reviewed: 10/23/25

About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. You belong here: make the most of this moment.

Position Summary:

The Senior Director of Integrated Marketing is a strategic and hands-on marketing leader responsible for connecting brand strategy, campaign planning, and channel execution to drive awareness, engagement, and reputation for Crystal Bridges Museum of American Art and The Momentary.

This role serves as the central connector between institutional priorities and audience engagement — translating goals into integrated marketing campaigns across paid, owned, and earned channels. The Senior Director leads teams spanning campaign strategy, social media, email, and marketing operations, ensuring Crystal Bridges’ storytelling is cohesive, data-informed, and audience-centered.

Principal Responsibilities:

Strategic Leadership

• Serve as the strategic architect for Crystal Bridges’ integrated marketing framework — uniting audience insights, campaign planning, and performance measurement.

• Translate institutional priorities into clear, actionable marketing strategies that advance awareness, engagement, and reputation.
• Partner closely with the CMO to align marketing performance with organizational KPIs: Reach, Revenue, and Reputation.
• Collaborate with Creative and Digital teams to ensure marketing strategies are supported by strong storytelling, design, and digital experiences.
• Guide the development of audience segmentation and insights to ensure campaigns are relevant and measurable.

Team & Cross-Functional Management

• Lead and mentor a multidisciplinary team spanning campaign strategy, social media, email marketing, and marketing delivery.
• Oversee Campaign Strategy Leads, Social and Email Strategy, and the Marketing Delivery function to ensure seamless planning and execution.
• Build and sustain a high-performing culture grounded in collaboration, trust, and accountability.
• Partner closely with the Creative Director and Digital Experiences Director to deliver fully integrated campaigns and brand moments.
• Elevate internal processes for campaign planning, briefings, and performance reviews to improve quality, agility, and consistency.

Channel & Campaign Integration

• Lead integrated campaign planning across exhibitions, programs, and institutional initiatives.
• Oversee development of the social media and email strategy, ensuring alignment with brand tone, creative direction, and audience goals.
• Ensure consistent cross-channel storytelling that advances Crystal Bridges’ positioning as America’s Art Museum.
• Collaborate with PR to synchronize earned media and digital campaigns for maximum reach and impact.

Operational Excellence & Performance

• Partner with the Director of Marketing Delivery to manage project workflows, timelines, and resource allocation.
• Define and monitor key performance indicators and dashboards to track progress across campaigns and channels.
• Champion a data-informed culture of continuous improvement, ensuring insights lead to measurable growth in reach, engagement, and membership.
• Foster str