Communications, PR, and Marketing Director

Finding a rewarding career takes hard work, dedication and a company that gives you opportunities to excel and grow professionally. At NOVEC, we believe in supporting our employees, our community and providing great service to our customers. Ready to start your journey toward a rewarding career in the utility industry? Apply today!

SUMMARY

This position provides leadership for the public relations, marketing, and corporate communication functions for NOVEC. This role interfaces with external stakeholders (communities, customers, government entities, lobbyists, legislators, the media, etc.) and internal stakeholders (CEO, Board of Directors, VPs, directors, and employees) engagement. Provides expertise to NOVEC leadership on strategies and executes PR and communications plans in support of NOVEC's brand. Leads programs and initiatives (sponsorships and donations), marketing, internal and external communications initiatives, government relations activities, community relations activities, and customer initiatives.

This position is hybrid in Manassas, Virginia. There will be a 6-month introductory period with 4 days in the office and 1 remote. The schedule will be re-evaluated after the introductory period.

A relocation package is available if needed for the successful eligible candidate.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leadership and Management

Delivers results by leading, directing, and coaching a team of 5 PR, marketing, and communications professionals.

Develops and executes plans to deliver on corporate and departmental goals and objectives. Establishes metrics and surveys to measure effectiveness of communications and programs.

Develops strategy, maintains relationships with and manages the advertising agency, vendors, and consultants providing services for branding, PR, marketing, and communications.

Responsible for developing and monitoring the PR, marketing, and communications operating budget.

Oversees the development, implementation and adherence to the company's corporate branding protocols.

Public and Community Relations

Collaborates with the CEO to develop branding and communication strategies for campaigns and media. Develops and executes plans.

Responsible for the company's corporate government relations program by developing relationships with county, state, and national elected officials and their staffs. Stays current with issues that could affect the coop. Works collaboratively with NOVEC's paid lobbyists, and the state and national trade associations. Represents the company at political events. Directs political donations.

Serves as NOVEC's liaison with state and national trade associations.

Directs NOVEC's corporate donation and sponsorship programs. Represents the company at community and charitable events, as well as coordinates employee involvement in charitable and community activities.

Assumes corporate responsibility for identifying, designing, and implementing new public relations and communications campaigns. Collaborates with executives, vendors, consultants, and others, as needed.

Provides oversight for the administration of NOVEC's Operation Round Up program, in collaboration with Accounting and Finance, and NOVEC's in-house corporate counsel.

Develops the media strategy and responds to media inquiries, prepares leadership for media interviews, Podcasts, interviews, etc.

Communications

Provides leadership for internal communications. Support the corporate objectives in communicating the vision, strategy, plans, updates, and key changes. Uses multiple channels to deliver messages and for story-telling.

Directs the creation, implementation and/or distribution of content for the company's customer magazine, bill insert, employee newsletter, traditional and digital advertising, multi-media presentations, website content, direct mail materials, and news releases.

As a member of the executive leadership team, participates in and contributes to the development of the corporate strategic plan and annual key performance indicators. Ensures divisional goals align with corporate goals.

Plans and coordinates the annual report, and annual meeting. Includes proxy development, staffing, agenda, and employee and member communications.

Oversees the communications support the Division provides to