Outreach Specialist

Salary/Position Classification

• $51,000+ Annual, Dependent on Experience, Exempt
• 40 hours per week
• 100% Remote Work Availability: Yes
• Hybrid Work Availability (requires some time on campus): Yes

Purpose of Position

This position is with the Rural Health Information Hub, a federally-funded national information center focusing on rural health issues. The position is fully supported by grant funds. This position will provide assistance and leadership in the areas of outreach and marketing for the project through developing content in a variety of formats for the RHIhub website, ruralhealthinfo.org; promoting RHIhub to external audiences; and working closely with program leadership to plan, facilitate, and evaluate outreach activities.

Duties & Responsibilities

Development of web content in a variety of formats (e.g., text, blog, video).

• Oversee the maintenance of web content for the “About” and “Spread the Word” section of RHIhub’s website.
• Develop new web-based products to promote the program.
• Work with digital storyteller, editor, and editorial group in the creation and maintenance of content for the RHIhub website
• Write web copy for the RHIhub website as requested by RHIhub management.
• Plan, oversee, and develop webinars.
• Work with external speakers, write promotional materials, coordinate promotion with appropriate organizations, and ensure all items hosted on RHIhub website including slides and additional handouts are accessible. Add supporting resources to digital assets management system and content management system.
• Develop articles for the Rural Monitor and other publications that promote RHIhub products and services, highlight successes of rural communities, and address other rural health topics.
• Develop methods of featuring key content on the website and other RHIhub products. 

Outreach and promotional activities.

• Oversee distribution and tracking of RHIhub promotional items.
• Review RHIhub Calendar of Events to determine which organizations to target for promotional offers.
• Initiate contact and develop connections with government agencies, state and national organizations, and individuals to disseminate information.
• Oversee shipping of promotional materials to RHIhub audiences, ensuring that orders are delivered in a timely manner. 

Promote RHIhub and its products and services to external audiences.

• Research and contact target audiences to help them become more familiar with program services.
• Coordinate the development of promotional materials and activities.
• Coordinate the selection of conferences at which to promote services, as well as the scheduling of staff to attend each conference.
• Serve as a resource to staff regarding promoting the program.
• Assist with the creation of presentations and supporting materials to promote RHIhub. Ensure that all presentation and promotional document files meet accessibility standards.
• Develop and maintain relationships with key government agencies, state and national organizations, and individuals.
• Exhibit and present program services at meetings and conferences.
• Create and distribute articles, press releases, and media kits to media and external organizations.
• Contribute to the program’s Search Engine Optimization efforts.
• Contact organizations to encourage links to RHIhub’s websites.
• Coordinate RHIhub’s social media efforts, including developing a plan and calendar, working with staff to identify content to distribute, writing posts, interacting with the public, social listening, etc.
• Develop visual content to be distributed via social media.
• Maintain accessibility standards for all social media content.

Coordinate and facilitate outreach activities in conjunction with program leadership; contribute to program management.

• Lead effort to develop, maintain, and implement outreach/marketing plans for the Rural Health Information Hub.
• Work with program management, web staff, and graphic designer to maintain consistent branding and accessibility standards
• Assist in the planning of program activities.
• Assist in reporting to funder and Advisory Board.
• Keep supervisor informed of concerns and suggestions of external organizations.
• Work with supervisor to evaluate the success of various types of promotional activities. 

Participate in professional activities.

• Accept opportunities to participate on committees, make presentations, and publish appropriate research or accomplishments.
• Ke