Demand Generation Specialist (Grant Assistant)

FreeWill is an award-winning, social-good startup that has partnered with 1,800+ nonprofits who support our mission while raising more than $10B in bequests to charities since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 7 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. In 2024, we were named a "Most Loved Workplace" by both Newsweek and Best Practice Institute; you can also check us out on Glassdoor!

Full-time •  Excellent Benefits • Work from Anywhere in the US (except AL, CO, or LA)

About the role

We are looking for a Demand Generation Specialist who will be primarily tasked with supporting our newest product offering, Grant Assistant. Grant Assistant is a cutting-edge, AI-powered platform that makes grant applications faster, easier, and more successful for nonprofits and international development organizations. 

This role will work closely with our marketing, sales and account management teams to develop, implement, and measure marketing events (in-person and online), content, and other initiatives that generate qualified leads for our Grant Assistant sellers in both the nonprofit and international development organization channels. While this role will be primarily focused on Grant Assistant, there will be opportunities to collaborate on core FreeWill campaigns as well. 

This role reports to our Demand Generation Lead, Alicia Blessing.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don't think that an individual's pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The salary range for this role is $85,000-$95,000. This role will come with stock options and full benefits.

Responsibilities

• Drive top-of-funnel for a brand new product, supporting two distinct channels and sales teams (US-based nonprofits and international development organizations/global nonprofits)
• Support Grant Assistant online events, including product showcases and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales and account managers to drive leads and new sale/upsell opportunities. 
• Manage trade shows and conferences, including planning, logistics, coordinating attendance with cross-functional teams, overseeing lead capture and follow-up, and measuring event ROI.
• Work closely with product marketing and sales to support the creation of marketing collateral and content as requested, including blog posts, case studies, one-pagers, webinar research and/or decks, toolkits and white papers. 
• Recruit and manage a stable of external content creators and product evangelists to assist with content marketing and referral campaigns
• Help support ABM strategy and execution by conceptualizing ad creative and messaging that will be used to target key accounts at different phases of the buyer journey. 
• Collaborate with the sales team to support outbound campaigns by creating targeted messaging, email templates, and nurturing sequences tailored to outbound leads and prospects.
• Track and report on campaign performance metrics (MQLs, SQLs, and conversion rates) and provide actionable insights to optimize campaign effectiveness.

Requirements

• 3+ years of experience in a marketing or communications role
• Knowledge of nonprofit fundraising, grant-writing and/or international development organization space is a plus
• Experience planning and executing events (both offline and online) is a plus 
• Detail-oriented and a self-starter 
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Strong communication and presentation skills
• Experience with marketing automation and CRM software, particularly Hubspot is a plus