Director, Marketing

Job DetailsJob Location: Tigard OR or remote US location - Tigard, OR 00000Position Type: Full-TimeTravel Percentage: Up to 25%The Director, Marketing contributes to the calling of Medical Teams International by leading marketing and branding efforts, including strategy development, advertising, communications, public relations, direct response, digital/online initiatives, design, storytelling, videography, photography, copywriting, marketing research, events, and budgeting. This role will manage the Marketing team and external marketing vendors. The Director will lead efforts to inspire people to advocate for and donate to Medical Teams International's lifesaving healthcare work. The Director will handle all aspects of brand, marketing, and communications to ensure Medical Teams presents itself to private donors, institutional partners, and those served as unified, credible, and closely aligned with the organization’s Calling and values.

Medical Teams International Calling: 

Daring to love like Jesus, we boldly break barriers to health and restore wholeness in a hurting world.

Medical Teams International holds strict child and vulnerable adult safeguarding principles and a zero-tolerance policy for misconduct related to sexual harassment, exploitation and abuse in the workplace and other places where the organization’s activities are rendered. Parallel to technical competence, recruitment & selection, hiring decisions will give due emphasis to assessing candidates’ eligibility, thorough background checks, police clearance, and professional reference check processes.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Help lead the development of a unified brand strategy and implementation to drive donor awareness, engagement, and participation at scale.  
Lead the strategic marketing and branding initiatives in collaboration with the Chief Marketing & Mobilization Officer. These initiatives include the annual strategic brand plan, brand positioning, brand execution, brand impact assessment, online and offline marketing programs, and other areas that influence the Medical Teams brand.  
Manage advertising efforts, which may include print, radio, TV, and online ads. These efforts include advertising strategy, creative ad development, media strategy, media purchasing and placement with an external vendor, and measuring advertising effectiveness.  
Lead Media Relations efforts in line with the overall brand strategy. Manage and oversee proactive, opportunistic, and reactive Media Relations efforts, and manages outside external vendors.  
Lead creative development efforts, including branding, visual design, storytelling, copywriting, videography, photography, and managing external vendors.  
Oversee direct response efforts, including oversight of external vendors supporting direct response.  
Lead digital and online efforts, including the website, online advertising, blogs, social media, and other digital efforts.  
Manage fundraising support, such as the monthly donor program, special events, the annual report, collateral for the Philanthropy team, and more.  
Develop and manage the annual marketing budget ($2.5 million+), including budget planning, monitoring, tracking, evaluating spending effectiveness, and delivery of timely reports and updates.  
Ensure articulation of the desired organizational image and position – consistent communication internally and externally through editorial direction, design, production, and distribution.  
Ensure brand integrity, authenticity, and ethical storytelling across all platforms.  
Recruit, hire, train, evaluate, supervise, and lead staff, interns, and volunteers, maintaining a culture that attracts, retains, and motivates top-quality personnel.  
Oversee key vendor relationships such as direct response support vendors, digital agencies, creative agencies, professional photographers, videographers, designers, etc.  
Ensure smooth operation of the marketing department systems and procedures, including driving process improvements.  
Represent and lead the marketing components of industry partnerships, including Integral and the Global Alliance.   
Work with Global Program leadership to build Medical Teams’ brand equity within organizational facilities in the US and internationally.   
Work closely with internal teams and departments, including Philanthropy and Global Programs to integrate storytelling and the supporter experience across the full donor journey.   
Ensure programs and brand/marketing assets are aligned, accurately represented, and rooted in our front-line program work.  
In partnership with the Philanthropy team, the Director, Marketing is responsible for donor acquisition, retention, and cultivation.  
Ensure the Safeguarding of program participants and employees through promoting an environment of awareness and upholding the code of conduct provisions of Medical Teams Protection from Sexual Exploitation, Abuse & Ha