Factory Town - Social Media Manager

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at social media? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of merchandising & fashion in the dance music scene and beyond. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.  The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The Social Media Manager will be responsible for leading and executing content distribution strategies across platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Marketing Campaign & Sales Manager.

RESPONSIBILITIES

• Develop and execute the social media content calendar for Factory Town across platforms (Instagram, TikTok, X, Threads, Facebook, YouTube Shorts, etc.)
• Strategize around product launches, artist collaborations, capsule collections, and festival drops
• Identify seasonal and event-based opportunities to create buzz-worthy content and campaigns
• Ideate, shoot, and edit short-form video and static content optimized for each platform
• Direct product lifestyle shoots and capture UGC-style content with talent, influencers, or internal team
• Work closely with graphic designers, photographers, and videographers to bring merch stories to life
• Write creatively yet collaboratively within the sphere of each brand, with an emphasis on captions, content creation, & selection
• Track trends in dance music and pop culture to keep content relevant and fresh
• Partner with experience teams to monitor and address customer service inquiries and deliver social feedback
• Create social reports and summaries recapping on-sales, events, and major announcements
• Support social and marketing teams with on-site duties at events and festivals
• All other tasks as assigned by the social team
• Recruit, train and onboard members on the team both directly and partnering teams
• Other special projects and tasks as assigned as needed
• Monitor analytics to evaluate performance and optimize future content strategies
• Prepare weekly and monthly reports with KPIs like reach, engagement, traffic, and conversion
• Test new formats, A/B test captions or thumbnails, and explore emerging platforms
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified
• Some travel may be required (economy)

QUALIFICATIONS

• Bachelor’s Degree in Marketing or related field/experience
• 4+ years’ experience with social media marketing, ideally in apparel, streetwear, or music/lifestyle brands
• 2-4 years of management experience is required, including managing, developing and leading teams as well as optimizing and reorganizing teams to most effectively meet business needs
• Familiarity with festivals, artists, and fan community along with all electronic music, festival culture, and the live music space
• A strong eye for design, branding, and aesthetics that resonate with our audience
• Fluency in content creation—know how to film, edit, and post across platforms
  Comfortable being on-camera and/or directing talent or creators
• Strong organizational and communication skills; able to juggle multiple drops at once
• Proficiency in Adobe Suite, CapCut, Canva, or similar tools
• Knowledge of Shopify and e-commerce best practices
• Photography or graphic design skills
• In-tune with local music scene, venues, and nightclubs
• Organized self-starter with meticulous attention to detail
• Knowledge of Facebook, Twitter, Instagram, Instagram