Associate Director, Digital Engagement, Communications

Department
 

Booth Advancement: Communications 1

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

The Associate Director, Digital Engagement, Communications emphasizes digital/web communications and social media responsibilities designed to increase awareness of Chicago Booth as a global business school and further build engagement with core constituents, particularly alumni.

Responsibilities

• Oversees and creates strategies for key Advancement channels, namely social media, and the alumni website, researching and implementing current industry best practices.
• Proactively develops channel and platform resources and tools to empower colleagues to communicate with the alumni audience.
• Manages strategy and execution of alumni social channels, currently LinkedIn and Instagram, to build a social community for Booth alumni. This includes creating a content calendar, leveraging existing content relevant to alumni, and collaborating with the Content vertical to align the social media channels with the broader Advancement content strategy, as well as to develop original content for social media. Monitors and assesses performance to maximize impact and audience growth and engagement.
• Partners with Booth Marketing to manage paid and organic social media advertising on enterprise channels, finds opportunities to amplify organic content through paid advertising, and represents the advancement department in the social media council.
• Creates and shares regular reports on how core channels are performing; investigates trends to identify opportunities for enhanced performance, namely for social media and alumni website.
• Evaluates current social tools and platforms and makes recommendations for improvement and efficiencies.
• Develops and executes targeted email campaigns that generate interest and drive alumni engagement.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Solves moderate to complex problems related to the writing, preparation, and/or delivery of information from or about the unit.
• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Experience:

• A minimum three years of experience in alumni relations, communications or marketing.

Technical Skills or Knowledge:

• Proficiency in Microsoft Office: Word, Excel, Access, PowerPoint, SharePoint, Adobe, Outlook, Cvent, Hootsuite (or similar) Sitecore (or similar web content management platform), Marketo (or similar email platform) database programs.
• Proficient in digital marketing including, social media, search engine marketing, SEO, retargeting, and email marketing, etc.
• Proven skills in website usability and web best practices.
• Knowledge of multimedia.
• Knowledge of the p