Senior Digital Marketing Analyst (m/f/x)

<h3>Company Description</h3><p>Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation. </p><p>We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.</p><h3>Job Description</h3><p>In this role, you will use your technical skills, business acumen, and communication skills to generate ideas that drive growth while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of the B2B Marketing Funnel and Digital Marketing channels. The ideal candidate would be passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the efficacy of our paid search, paid social, and programmatic advertising programs. Additionally, the ability to work collaboratively and drive participation, and engagement with marketing, sales and other internal stakeholders will be vital to this role.</p><p><strong>Key responsibilities:</strong></p><ul><li>Partner with the digital marketing teams and the larger marketing team to <br/> understand strategic objectives, media mix across all channels</li><li>Build measurement plans based on the strategic objectives and media <br/> strategies; Perform analysis of all digital tactics and share key learnings to <br/> help guide future direction</li><li>Provide regular campaign analysis and insights using a defined set of KPIs <br/> across all paid media campaigns</li><li>Work in concert with the larger marketing analytics team for <br/> measurement of all aspects of campaigns - landing pages, keywords, <br/> creative, multi-touch modeling, etc.</li><li>Build reporting that will allow the digital marketing team to rapidly identify <br/> trends and improve efficiency</li><li>Assist with strategy and campaign planning of all aspects of Dynatrace's <br/> paid search, paid social and programmatic advertising</li></ul><h3>Qualifications</h3><ul><li><strong>5+ years of experience in digital marketing analytics</strong> with a strong <br/> focus on the analysis of paid search programs.</li><li><strong>Finished studies</strong> in data analytics, computer science, software <br/> engineering, or a related technical field. </li><li><strong>Experience with data visualization platforms</strong> (Tableau, Google <br/> Data Studio).</li><li><strong>Experience with SQL</strong> to extract and manipulate data from data <br/> warehouse platforms.</li><li>Solid understanding of the strategy of paid media acquisition <br/> channels and platforms – paid search (Google &amp; Bing), paid social <br/> (LinkedIn) and display (programmatic &amp; direct bookings)</li><li>Solid understanding of attribution methodologies (e.g. multi-touch, single-touch).</li><li>Knowledge of the B2B lead lifecycle and the objectives of each <br/> channel of each of the stages of the lifecycle (TOFU/MOFU/BOFU).</li><li>A detail-oriented approach with quantitative and research skills, <br/> and a proven data interpretation capability.</li><li>Experience in communicating with internal and external <br/> stakeholders at a variety of levels.</li><li>Passion for digital marketing, marketing technology, emerging <br/> trends in the digital landscape.</li></ul><h3>Additional Information</h3><ul><li>A <strong>one-product software company </strong>creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.  </li><li>Working with the<strong> latest technologies</strong> and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.  </li><li>Working models that offer you the <strong>flexibility you need</strong>, ranging from full remote options to hybrid ones <strong>combining home and in-office work. </strong> </li><li>A team that thinks outside the box, welcomes unconventional ideas, and <strong>pushes boundaries.  </strong></li><li>An environment that fosters innovation, enables creative collaboration and <strong>allows you to grow</strong>.  </li><li>A globally unique and <strong>tailor-made career development program</strong> recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.   </li><li>A<strong> truly international mindset</strong> with Dynatracers from different coun