Social Media Manager

Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention for detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally. 

Our competitive advantage in the industry is people. We believe that our employees are our most valuable asset. F. Schumacher & Co is deeply anchored in our company core values which are as follows: 

• Preserve The Entrepreneurial Spirit 

• Take Ownership & Accountability 

• Be Solutions-Oriented 

• Demonstrate Courage 

• Practice Adaptability 

• Embrace Collaboration 

We empower our employees to live these values daily because we understand how it will positively impact the customer journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio. This role is part of Schumacher North America, which is the largest division of the company. 

SOCIAL MEDIA MANAGER 

 

Role Overview 

 

We are seeking a strategic and creatively driven Social Media Manager to lead multi-platform 

storytelling across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will 

translate our luxury brand’s heritage, aesthetic, and evolving market positioning into 

compelling digital narratives that deepen consumer understanding, drive engagement, and 

strengthen long-term brand equity. 

 

The ideal candidate is equal parts strategist, storyteller, and performance analyst — someone 

who understands how to elevate a design-driven brand while delivering measurable growth. 

They should have the drive and energy to stay ahead of the pack in all facets of social media 

and beyond, with am ability to generate ideas and experiment fearlessly. 

 

Key Responsibilities: 

 

Strategy & Execution 

• Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content 

• Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives 

• Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels 

• Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media 

• Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement 

 

Content Development & Production 

• Assist in producing high-impact video content from home tours and collection launches to partnership campaigns 

• Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments 

• Assist in cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc. 

 

Performance & Optimization