Senior Sales Manager New Business, B2B Marketing (f/m/d)

<p>At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. </p><p><strong>About our Digital Marketing - B2B Team</strong></p><p>We’re numbers-driven performance marketers who focus on our B2B clients’ pipeline revenue and bottom-line value. We specialize in building and executing performance marketing strategies for B2B clients with long sales cycles and complex customer journeys. </p><p>The B2B team in Europe is looking for a <strong>Senior Sales Manager New Business, B2B Marketing (f/m/d).</strong> The goal is to help expand our B2B cross-sales initiatives across various divisions, especially in the US. This is an exciting opportunity for someone passionate about client relationships, strategy development, and international business growth. </p><p>You <strong>work primarily from Hamburg,</strong> with approx. <strong>2 weeks per quarter spent in other Front Row offices</strong> (NYC, San Diego) to strengthen cross-location collaboration and improve B2B cross-sales processes. </p><p>If you’re ready to take on a challenging, strategic role with a global impact, we’d love to hear from you! </p><h3>How would you spend your time if you join us? </h3><p>You lead B2B Marketing sales processes for Front Row Europe through three main initiatives:</p><ul> <li>You collaborate with PE and VC companies from our partner network to identify portfolio companies in need of B2B marketing services.</li> <li>You conduct outreach to SaaS companies using thought leadership content to build a relevant sales pipeline. </li> <li>You drive cross-sale initiatives across the existing client base, focusing on companies with B2B marketing potential. </li> </ul><p>Additionally</p><ul> <li>You lead B2B Marketing Strategy Workshops as an entry point for new client relationships. </li> <li>You manage other onboarding funnels such as audits and traffic concepts. </li> <li>You ensure the rollout of new channel best practices—developed by our SMEs—through client outreach and workshop calls, together with the respective SME.</li> <li>You contribute to all other components of the role across teams and regions.</li> </ul><p></p><h3>Key Outcomes:</h3><ul> <li>You generate at least 50% of the B2B sales pipeline through workshops, audits, and cross-sell initiatives. </li> <li>You define scalable processes to effectively roll out new initiatives and offerings across the B2B team (e.g. new channels and tactics). </li> <li>You sharpen our B2B service offering for eCommerce companies and drive cross-sales from US clients to the European team. </li> <li>You act as the first point of contact for US-based B2B clients referred through PE/VC networks.</li> </ul><p><strong>Requirements</strong></p><h3>Who Are You?</h3><ul> <li>You have proven experience in consultative sales, business development, or a similar client-focused role within professional services. Experience in a digital marketing agency would be a plus. </li> <li>You have a strong understanding of digital B2B marketing strategies and processes. </li> <li>You can showcase the ability to work independently and collaboratively in a global environment. </li> <li>You bring excellent communication and interpersonal skills. </li> <li>You excel in building relationships, understanding customer pain points, and offering personalized advice or solutions.</li> <li>You are super curious &amp; have a drive to be good at what you do and constantly looking to improve and learn. </li> <li>You are an analytical, contextual &amp; critical thinker. </li> <li>You thrive in an upbeat, deadline-driven and fast-growing environment and don’t mind working on multiple projects simultaneously. </li> <li>You are willing to travel, including time spent working in NYC and other global offices.</li> <li>You speak fluent English (minimum C1). </li> </ul><p><strong>Benefits</strong></p><h3>What's in it for you? </h3><p>Imagine... </p><p>🚀 … taking ownership of your own projects, growing professionally, and continuously developing your strengths with the Gallup StrengthsFinder – backed by an unlimited learning budget. </p><p>🌍 … being part of a company where diversity and inclusion aren’t just values on paper but the foundation of our success. With over 30 nationalities, we thrive in a truly international environment. </p><p>🤝 … collaborating with clients as trusted partners, working at eye level, a