Product Marketing Manager, Competitive Intelligence

Job Description:

The Opportunity 

Workhuman is hiring a Product Marketing Manager to support our competitive intelligence and go-to-market efforts. This role sits at the intersection of Product Marketing and Market Insights—helping us keep a pulse on the broader HR tech landscape and equipping our teams with the knowledge and tools to win. 

You’ll work cross-functionally with Product, Sales, Customer Success, Analyst Relations, and Enablement to surface insights that refine our positioning, support better decision-making, and reinforce our leadership in recognition, culture, and Human Intelligence™. 

This is a great opportunity for someone early in their product marketing career who is naturally curious, thrives on finding patterns in data and messaging, and enjoys translating research into clear, usable insights for go-to-market teams. 

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What We Can Offer You 

• An opportunity to own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics. 

• Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning. 

• A role at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact. 

• A modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action. 

• A chance to elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often. 

• A culture that values curiosity, clarity, and informed decision-making, giving you the space to experiment, explore signals, and develop thought-leading insights. 

Skills You Will Bring 

• 3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus). 

• Experience building or contributing to a structured competitive intelligence program. 

• Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions. 

• Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions. 

• Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level. 

• Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information. 

• Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations (preferred). 

• Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms. 

Achievements 

You’ll be successful here if you can point to accomplishments like: 

• Improving win rates or influencing deal strategy through competitive insights and battlecards. 

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