Creative Director, Brand

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

The state of healthcare is complex, but our shared purpose isn’t: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Creative Director to lead our Creative team. This role reports to the Senior Director of Brand, Creative and External Communications, and will lead a team of an internal art director, copy contractors and external agencies. Your team will work in close partnership with teams across Marketing to deliver work up and down the funnel.

This is a hands-on leadership role and you and your team will be responsible for the overall brand visual-identity and design strategy, working closely with the Senior Director of Brand and other key stakeholders to elevate our brand. This role will provide leadership and creative direction, develop visual brand guidelines, execute marketing, communications, and sales collateral in various media, including, but not limited to, PowerPoint presentations, print, digital, website, events, and video. The Creative Director will manage and inspire the creative team and ensure that the design and copy work together harmoniously and deliver on our business objectives. The Creative Director will also champion employee and partner adherence to brand guidelines.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson’s values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of leading teams, building new processes, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

Role and Responsibilities

Team Leadership

• Lead and foster an environment of creativity and collaboration, evaluating tools, resources and retaining top talent
• Collaborate within department and across CoverMyMeds and McKesson
• Develop team expertise in design and copy
• Set clear and aligned goals to improve team performance and engagement
• Create talent plans, improve employee engagement, and build team culture

Hands-on Design and Creative Direction

• Take an active design role in various projects by leading design efforts and offering creative insights on a variety of internal and external initiatives and campaigns
• Collaborate with the Art Director on project execution, dividing work based on complexity, visibility, and strategic value
• Oversee development of creative (design & copy) from concept to completion, ensuring that all work delivered meets brand standards and business objectives

Brand Identity, Strategy and Management

• Develop and refine the brand’s visual identity and design strategy ensuring all creative outputs and campaigns align with our company’s vision and strategic priorities
• Guide copywriters to deliver copy that aligns with brand voice and content strategy
• Provide support on brand identity to internal stakeholders and agency partners

Brand Governance

• Ensure all elements are aligned to reinforce the brand's market position and achieve long-term business goals 
• Review outputs with Brand and Creative team to ensure brand compliance
• Promote brand standards for the company, and identify new opportunities to enhance the brand across all mediums

Resource Management

• Oversee the creative department budget
• Develop strategy for in-house vs. outsourcing of resources
• Partner with Marketing Operations team to efficiently manage team capacity
• Manage freelance resources and vendor/agency relationships effectively

Job Qualifications

Portfolio

• As part of the evaluation process, we will need to see examples of your work via a portfolio or website - REQUIRED 

Business