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Director, HCP Brand Strategy

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 9 May 2023
💰 $165,500/yr($98,500/yr$165,500/yr)

About the role

Company Description

For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.  

If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people.    

So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.     

Job Description

Are you an innovative strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.  

Responsibilities include:   

  • Developing strong client relationships as a key strategic and business partner  
  • Guiding the strategic direction in relation to our clients’ brand development and marketing approach 
  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats 
  • Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation) 
  • Developing an understanding and ability to advocate for the full suite of strategic skillsets and solutions offered by SSW  
  • Collaborating with the creative, account, strategy, medical and analytics teams on business, brand and communications/content strategies  
  • Developing POVs for our clients around business-critical issues and trends 
  • Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies  
  • Developing inspiring creative and project briefs 
  • Ability to lead the translation of insights into strategies and tactics 
  • Leading internal brainstorms and client workshops 
  • Participating in new business pitches  
  • Partnering with clients on market research activities  

Qualifications

  • HCP marketing experience 
  • Experience with oncology brands very, very desirable 
  • Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level 
  • Able to develop strong client relationships and trust based on deep immersion in their business 
  • Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words 
  • Creative thinker  
  • Adept at storytelling  
  • Able to simplify and clarify complex concepts  
  • Excellent analytical skills 
  • Presence and personality, or, in other words 
  • Superb and persuasive communications skills, both written and verbal 
  • Clients and the internal team want to work with you  
  • Collaborative approach 
  • Leadership skills  

Additional Information

Compensation Range: $98,500 - $165,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

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Company

Publicis Groupe

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