Brand Manager, Nutrition

We are Reckitt

**This role can be based out of either our Parsippany, NJ office or our Evansville, IN office.**
 

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Joining Reckitt’s Infant Formula Nutrition team as Brand Manager, you’ll take on from innovation strategy development, concept development and validation to launch. This position resides within the Marketing function and will report into the Marketing Director.

Your responsibilities

• Lead brand innovation strategy for U.S., across all segments while also supporting the Enspire Optimum portfolio
• Collaborate with the global team by leveraging insights and analytics to support strategic direction and priorities, including focus on fast-growing categories, hero products and emerging trends
• Develop the Global 5-year U.S. innovation strategy that addresses business and retailer objectives
• Determine new market opportunities for products based on market data, consumer insights, medical channel trends, social listening, and emerging trends
• Lead market analysis to determine success factors in product category for new and existing products
• Stay ahead of emerging trends, technologies and marketing innovations, infusing best practices/learning into innovation strategies for sustained success
• Responsible for executing new local product innovation briefs in partnership with cross-functional team outlining strategy, positioning, consumer insights, target claims, key ingredients, pricing, packaging detail, formula detail, etc.
• Responsible for and setting local pricing structure for new product innovation
• Partner with R&D on ingredients, product formats, innovation ideas, approval of formula submissions, clinical and consumer testing parameters for product claims
• Ensure COGs efficiency to meet overall brand financial objectives, including pricing and SKU management
• Work collaboratively with cross-functional teams to ensure timely and flawless execution for all new launches
• Responsible for preparation and facilitate Stage Gate meetings

The experience we're looking for

• Bachelor's degree, an MBA a plus but not required 
• Solid experience in marketing and innovation (+4 years), must be able to demonstrate outstanding skills and potential, developed within a medical/hospital & CPG environment; nutrition experience is a plus