Product Marketing Business Partner

About the Role

Impact you will make


The Product Marketing Business Partner supports the execution of go-to-market initiatives across a defined set of solutions. This role works closely with growth marketing, product management, commercial operations, and sales to deliver high-quality messaging, sales and marketing assets, and campaign support. You’ll play a key role in bringing products to market while building foundational expertise in customer needs, positioning, and healthcare revenue cycle solutions.

Success in this role requires strong project management, the ability to prioritize across competing initiatives, and a proactive mindset to keep workstreams moving forward.


What you will do


Messaging and positioning

Help develop and refine messaging frameworks and value propositions

Partner with Product Management to translate product capabilities into customer value

Learn buyer personas, industry trends, and revenue cycle workflows to inform messaging and content

Sales and marketing assets

Build sales tools and external-facing collateral (sales sheets, presentations, case studies, etc.) in collaboration with Product Management and the Creative team

Support development and maintenance of competitive insights and battlecards

Go-to-market execution

Support campaign launches by contributing content, messaging, and coordination with growth marketing

Support sales training by contributing content, messaging, and coordination with sales enablement

Execute launch activities for new products, features, and enhancements

Voice-of-customer and market insights

Translate customer outcomes and proof points into compelling, credible content that strengthens positioning and differentiation

Monitor market trends, competitor activity, and customer feedback to inform positioning


What you will bring


3+ years of experience in marketing, communications, or a related field

Strong written and verbal communication skills

Ability to collaborate across teams and take direction in a fast-paced environment

Highly organized, strong attention to detail and ability to manage multiple priorities

Analytical mindset with interest in understanding market trends and performance

Proficiency in tools such as PowerPoint, Word, and Excel


What we would like to see


Exposure to product marketing, content marketing, or campaign execution

Experience in healthcare, SaaS, or related industries

Basic understanding of how marketing supports pipeline and revenue growth


About FinThrive

FinThrive is advancing the healthcare economy.


For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive.


Award-winning Culture of Customer-centricity and Reliability

At FinThrive we’re proud of our agile and committed culture, which makes FinThrive an exceptional place to work. Explore our latest workplace recognitions at https://finthrive.com/careers#culture.


Our Perks and Benefits

FinThrive is committed to continually enhancing the colleague experience by actively seeking new perks and benefits. For the most up-to-date offerings visit finthrive.com/careers-benefits.


FinThrive’s Core Values and Expectations

Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities

Support FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA, and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations


Physical Demands

The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


About FinThrive
FinThrive is advancing the healthcare economy.
For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive.

Award-winning Culture of Customer-centricity and Re