Associate Manager, Global Brand Marketing - Toy Story (Action Figures)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

We are currently seeking an Associate Marketing Manager on our team:

The Global Marketing team sets the global brand strategy, developing marketing plans for regional teams to execute in market. We are currently seeking an Associate Manager for the Global Brand Marketing team on the Toy Story Action Figures team. This person will play a pivotal role in setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills, a can-do attitude, and an excitement to work on licensed products.  Strong interpersonal and relationship management skills are crucial for success, being able to lead and motivate cross-functional teams.  This individual must also be comfortable working in dynamic and demanding environments, with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward

What Your Impact Will Be: 

• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Present with confidence to drive brand strategy and products
• Brief and develop marketing assets
• Help develop global marketing campaigns for execution at a local level
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions

Qualifications

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships

The annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonde