Director of Events Marketing

Are you a visionary leader with a passion for creating impactful and engaging events and experiences? Do you excel at driving event strategies that deliver measurable results while showcasing a company’s innovative mission? If so, read on!
We are looking for a dynamic and experienced Director of Events Marketing to lead and inspire our end-to-end marketing and production of Apollo’s strategic and field events, ensuring every initiative reflects Apollo’s core values and commitment to delivering exceptional customer experiences. This includes support for our biggest events each year.
Apollo GraphQL is transforming how software teams build and scale applications by providing tools to seamlessly connect front-end applications and back-end data sources. Events are a vital part of how we bring our mission to life, creating opportunities to connect with our customers, partners, and developer community.
In this role, you’ll collaborate with cross-functional teams to design and execute a bold, innovative events strategy aligned with Apollo’s mission and business objectives. Reporting to the CMO, you will play a pivotal role in shaping our global events strategy, delivering experiences that elevate Apollo’s presence, amplify our vision, and drive growth through meaningful connections. This is a remote role, but if you are based in the Bay Area, CA, that's even better!

What you'll do

• Develop and implement a bold, innovative, and comprehensive in person, hybrid, and virtual events strategy aligned with Apollo’s brand, products, and business objectives.
• Oversee the end-to-end strategy, planning, and execution of events, including budgeting, logistics, programming, vendor management, integrated campaign planning, and flawless on-site execution.
• Build and execute sponsorship and partner strategies, including identifying potential partners and negotiating agreements to enhance event reach and impact.
• Collaborate with leadership to develop a total investment and return strategy.
• Manage a direct report, an events marketing contractor, and an event planning agency.
• Collaborate with internal teams, such as Communications, Demand Gen, Sales, Product Marketing, DevRel, and Customer Marketing.
• Partner with senior leadership to define clear event goals, develop success metrics, evaluate outcomes, and communicate insights to inform future event strategies.
• Leverage analytics tools and attendee behavior data to optimize event performance and enhance engagement.
• Build and maintain relationships with external partners, sponsors, and vendors to elevate event quality and reach.
• Work with speakers, panelists, and content creators to develop compelling, audience-focused event content.
• Innovate on the attendee experience, using technology and creative concepts to engage and delight audiences.
• Monitor industry trends and competitor activities to keep Apollo’s events at the cutting edge.

Who you are

• Develop and implement a bold, innovative, and comprehensive in person, hybrid, and virtual events strategy aligned with Apollo’s brand, products, and business objectives.
• Oversee the end-to-end strategy, planning, and execution of events, including budgeting, logistics, programming, vendor management, integrated campaign planning, and flawless on-site execution.
• Build and execute sponsorship and partner strategies, including identifying potential partners and negotiating agreements to enhance event reach and impact.
• Collaborate with leadership to develop a total investment and return strategy.
• Manage a direct report, an events marketing contractor, and an event planning agency.
• Collaborate with internal teams, such as Communications, Demand Gen, Sales, Product Marketing, DevRel, and Customer Marketing.
• Partner with senior leadership to define clear event goals, develop success metrics, evaluate outcomes, and communicate insights to inform future event strategies.
• Leverage analytics tools and attendee behavior data to optimize event performance and enhance engagement.
• Build and maintain relationships with external partners, sponsors, and vendors to elevate event quality and reach.
• Work with speakers, panelists, and content creators to develop compelling, audience-focused event content.
• Innovate on the attendee experience, using technology and creative concepts to engage and delight audiences.
• Monitor industry trends and competitor activities to keep Apollo’s events at the cutting edge.

Nice to have

• Experience engaging with developer or technical communities, including developer advocacy events.
• Experience working in a high-growth startup environment.

At Apollo, we strive to provide competitive, market-informed c