Sr. Specialist, Experiential Marketing - Event Strategy & Experience Design

Verisk’s Experiential Marketing team creates the moments where our brand, solutions, clients, partners, and people come together. From industry tradeshows and flagship conferences to hosted client engagements, employee experiences, sponsorship programs, and immersive activations, this team designs high-impact experiences that build relationships, strengthen market presence, and drive measurable business value.

As a Sr. Specialist, Experiential Marketing – Engagement Strategy & Experience Design, you’ll help shape how attendees, sponsors, partners, prospects, and internal stakeholders experience Verisk across a broad portfolio of more than 300 annual events. This role is part strategist, part experience designer, and part project driver—ideal for someone who loves turning business goals into thoughtful, engaging, and well-executed event experiences.

In this role, you’ll partner closely with the Engagement Strategy Manager and cross-functional teams across Marketing, Sales, Creative, Corporate Communications, business units, event planning, analytics, and external vendors. You’ll support engagement strategies for tradeshows, conferences, hosted experiences, employee programs, sponsorships, Solutions Gallery experiences, event technology, content planning, and post-event measurement—helping ensure every experience is aligned, audience-focused, and built to deliver outcomes.

This is a strong opportunity for an experienced event or experiential marketer who is ready to grow beyond execution into broader strategy, audience engagement, stakeholder influence, and performance-driven event design. You’ll contribute to large-scale flagship programs while also helping build the frameworks, tools, insights, and best practices that make Verisk’s experiential marketing function more scalable, consistent, and effective.

The position requires an in-office presence of 2-3 days per week, with additional onsite support as needed for events. Candidates should be comfortable traveling up to 20% and working occasional overtime or irregular hours to support event schedules and business needs.

Event Engagement Strategy & Experience Design

Support the development and execution of engagement strategies across Verisk's event portfolio, including:

• Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences

• Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events

• Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives

• Contribute to the planning and growth of the Emerging Professionals program and other audience-specific initiatives

• Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization

• Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies

• Collaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk's presence and differentiation in the market (both domestically and internationally)

Sponsorships, Partnerships & Solutions Gallery Strategy

Support sponsorship and partner engagement programs across flagship and industry events, including:

• Assist in the development of sponsorship packages, benefits, and activation opportunities

• Support sponsor and exhibitor communication plans, fulfillment tracking, and deliverable management

• Coordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programs

• Support vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activations

• Track sponsorship assets, requirements, and fulfillment to ensure a positive partner experience

• Support onsite sponsor, exhibitor, and solutions gallery experience execution as needed

Event Technology & Measurement Strategy

Support the adoption and optimization of event technol