Senior Marketing Manager

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Job Title:

Senior Marketing Manager

Department:

Academic Affairs Administration | Timashev Center for Software Innovation

The Senior Marketing Manager is responsible for shaping and executing a comprehensive content and distribution strategy that elevates the visibility, impact, and program enrollment of the Keenan Center for Entrepreneurship (KCE) and the Center for Software Innovation (CSI). Reporting to the AVP for Student Innovation and Entrepreneurship, this position is responsible for translating the overarching strategies and goals of KCE and CSI into tactical, high-impact content execution that directly drives engagement. 

The position has a focus on strategic execution, including the creation, curation, and targeted distribution of high‑quality content designed to showcase Ohio State’s innovation and entrepreneurship ecosystem and mobilize a range of audiences (including students, faculty, staff, alumni, and community partners) to actively engage with the centers' initiatives. 

Key Responsibilities

Content Creation

• Develop and lead an audience-centric content strategy aligned with Ohio State’s brand guidelines and the strategic priorities of both centers.
• Lead the creation of high-quality content including targeted email campaigns, articles, reports, social media posts, newsletters, web pages, and program-focused digital assets. 
• Quickly create, test and iterate on content- short form video, visual graphics and fliers, one pagers and slide decks, and other formats as are relevant. 
• Take direct accountability for building the multi-faceted acquisition funnels and driving participant attendance/engagement numbers required to meet targets for student startups, a new degree program, an annual conference (Construct I/O) and supporting student and community-facing work.
• Conduct annual and quarterly content planning, ensuring a strong pipeline of stories and promotional campaigns highlighting programs, student success, and entrepreneurial impact.
• Translate participants’ innovation projects, tech concepts, and entrepreneurship initiatives into engaging, accessible content that serve as examples to inspire action and registration and serve as a support to the centers’ strategies.

Audience Mobilization & Program Visibility

• Lead multi-channel content distribution across the centers' digital platforms, optimizing email channels, websites, and social media to move students from awareness to active event/program participants. This also includes preparing tailored presentations for a variety of audiences (e.g. funding stakeholders, student classes, program sponsors university leadership, etc.)
• Manage audience segmentation and database amplification strategies to precisely target potential students and community members for specific initiatives.
• Strengthen content reach and cross-promotional opportunities through strategic cross-campus communications partnerships.

Analytics & Project Management

• Coordinate closely with Ohio State’s Office of Marketi