Director, Ad Operations & Technology

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Director, Ad Operations &amp; Technology<br>San Mateo, CA (hybrid)&nbsp;<em>- fully remote may be considered</em></strong></p> <p>We are seeking a Director of Ad Technology &amp; Advertising Operations to lead the strategy and execution of our global advertising technology and operations ecosystem. This role will shape the future of our ad tech approach, driving the growth of programmatic and customer-focused monetization while building and scaling a high-performing global organization.</p> <p>The ideal candidate brings deep expertise in ad tech and programmatic advertising, strong operational leadership, and the ability to partner effectively across Product, Sales, and Data within a gaming and entertainment environment. This is a unique opportunity to build a modern, user-focused advertising ecosystem at scale within one of the world’s most influential gaming and entertainment platforms, balancing innovation, premium experiences, and operational excellence.</p> <p><strong>What you’ll be doing:</strong></p> <p><strong>Ad Technology &amp; Platform Strategy</strong></p> <ul> <li>Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy-first data activation.</li> <li>Lead build vs. buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering.</li> <li>Drive the evolution toward scalable, automated, and audience-based advertising solutions.</li> </ul> <p><strong>Advertising Operations &amp; Monetization</strong></p> <ul> <li>Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization.</li> <li>Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources.</li> <li>Partner with Sales and Commercial teams to drive business progress