Growth Marketing Manager, Small Dollar Loans

About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team

The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products  sustainably through compelling and creative ways. 

Every year millions of Americans resort to traditional payday loans, paying hundreds of dollars in interest and fees to cover short-term cash needs. We’re going  to change that. 

Upstart’s Small Dollar Loan product is a  non-predatory, fair-priced alternative that meets the needs of customers with urgent financial difficulties who are deemed “too risky” by most creditors. Our team is a bit like a startup in a larger company, iterating quickly to better serve customers and grow the business. Since our launch in April 2022, we’ve calibrated our ML models to this new challenge, automated 90% of the customer experience and proved our unit economics, and learned immensely while offering tens of  thousands of  people access to credit they would not otherwise have access to on the Upstart platform. We’re ready to grow. 

As the Growth marketing manager for SDL you’ll be a proven marketer that thrives working with and leading cross-functional teams, to drive momentum and deliver on ambitious goals. The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change. 

 

Position Location - This role is available in the following locations: Remote

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

 

How you’ll make an impact:

• Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
• Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success. 
• Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
• Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals 
• Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.
• Plan and manage campaigns and budgets to meet efficiency targets

 

What we’re looking for: 

• Minimum qualifications:
  • 7+ years of B2C  marketing experience
  • Experience driving growth while managing contribution margin. 
  • Bachelor’s degree in marketing, business, or related field
  • Experience working with and/or managing cross-functional teams
  • Background in Growth Marketing
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Highly driven and results-oriented work ethic
• Preferred qualifications:
  • Experience engaging in on-the-ground activation and field marketing to activate specific geographies 
  • Th