Principal Outbound Product Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Team:

ServiceNow is seeking a highly technical and customer-obsessed Outbound Product Manager to join the RaptorDB product team. RaptorDB is ServiceNow’s next-generation HTAP (Hybrid Transactional/Analytical Processing) database platform—launched in 2024 and rapidly becoming foundational to our platform’s performance, scalability, and intelligence.

Role:

As a key Outbound Product leader, you will help shape how ServiceNow’s customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer—helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content.

This is a unique opportunity to join a fast-growing, strategically critical product at ServiceNow, and play a visible role in its success.

RaptorDB is at the forefront of ServiceNow’s innovation strategy—powering real-time, intelligent, and scalable data experiences across our platform. As part of the RaptorDB team, you’ll help shape the future of enterprise databases and make a measurable impact on one of ServiceNow’s fastest-growing product lines.

We’re building something bold—and we’re looking for passionate product leaders to help take it to the next level.

What You’ll Do:

• Craft clear, differentiated messaging and positioning that conveys the unique power of HTAP architecture within the ServiceNow ecosystem.
• Partner with product marketing to drive launches, campaigns, and thought leadership for RaptorDB.
• Create compelling enablement content for internal teams (e.g., sales playbooks, demos, training materials, solution briefs, competitive guides).
• Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
• Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike.
• Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
• Support strategic deals and partner engagements with tailored collateral and positioning strategies.
• Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Typically requires a minimum of 8 years of product management, outbound product marketing, design, or GTM experience with a strong focus on data platforms, databases, or infrastructure technologies.
• Enterprise software experience is must.
• Deep understanding of technical concepts such as transactional/analytical processing, distributed systems, and data architecture.
• Experience working with enterprise customers and translating technical innovations into business value.
• Exceptional communication and storytelling skills—able to simplify the complex and inspire action.
• Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
• Familiarity with the competitive database landscape (e.g., Snowflake, MongoDB, Google Spanner, etc.) is a strong plus.
• Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.

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For positions in this location, we offer a base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spen