Marketing Associate, Global Retirement

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey. 

As a Marketing Associate, you'll drive and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities. Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business.

Position Responsibilities:

Marketing Strategy

• Implement B2C marketing initiatives that help drive better retirement outcomes, leveraging a multi-channel digital-first approach, increasing brand awareness, educating and engaging members of group retirement plans.

• Support the content marketing calendar and corresponding amplification through relevant channels.

• Drive awareness, consideration and acquisition through various digital channels, including email marketing, thought leadership content and social media. 

• Create and execute marketing campaigns and initiatives by leading cross-functional teams, including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications.

Operational Efficiency

• Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality.

• Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization.

• Oversee the creation and distribution of engaging content and marketing materials.

• Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.

Digital activation and governance

• Create and maintain marketing content for collateral, internal platforms (i.e. SharePoint, Seismic, Workfront) and external digital channels (i.e. websites and social media)

• Contribute to the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns.

• Leverage industry-leading best practices, AI, marketing technology (MarTech), marketing automation, and workflow management tools to create campaigns and track outcomes.

Required Qualifications:

• 1-3 years of marketing experience.

• ​Bachelor's degree in business related field.

• Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.

• Excellent verbal and written communication skills.

• Strong negotiating skills and self-motivated/ambitious

• Detail-oriented with a critical eye for quality.

• Results-oriented and execution-focused within a fast-paced environment

• Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.

• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape.

Preferred Qualifications:

• Knowledge of the financial services industry and group retirement market is a plus.

• Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns

• Comfortable in both challenging technical and interpersonal environments

• Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset.

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

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