Senior Media Relations Strategist, Lifestyle

<p><strong>Who We Are:</strong></p> <p>At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. </p> <p>We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.</p> <p>Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.</p> <p>We are a collaborative mid-sized agency with an immediate opportunity for a <strong>Senior Media Relations Strategist</strong> to join our growing Media team.</p> <p>This role is for a media relations leader who knows how to turn strong ideas into consistent, high-impact earned coverage through deep reporter relationships, smart pitching, and cultural fluency.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li>Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.</li> <li>Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress. </li> <li>Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.</li> <li>Mentor junior team members on pitching, follow-ups, and relationship building.</li> </ul> <ul> <li>Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas. </li> <li>Lead portions of new business opportunities and identify organic growth opportunities within your accounts.</li> <li>Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.</li> <li>Provide deep understanding of trends, the competitive landscape, and the client's business. </li> <li>Staff media events and liaise with/host media contacts on-site. </li> </ul> <p><strong>What You’ll Bring: </strong></p> <ul> <li>5-6 Years of earned media experience on the agency side </li> <li>Bachelor’s Degree</li> <li>Th